5 Insights: Millennials & Mobile

Posted by admin on Aug 23, 2016 11:37:47 AM
1. Millennials’ presence and the data they generate are everywhere because social media is everywhere. Their smartphones enable them to make their thoughts, feelings, whereabouts and behavior instantly known.
2. Despite all that’s known about them, and all they reveal about themselves, Millennials are not an open book, or easily definable.They need to be understood within the ever-shifting contexts in which we all live.
3. The latest generational surprise: Millennials’ reluctance when it comes to"appointment" TV-viewing left NBC unable to attract the Olympics viewership it had promised advertisers.
4. For market research, the avalanche of information about this generation presents a huge challenge and a big opportunity – how to dig in and come out with intelligible, useful consumer insights?
5. Smart researchers are rapidly embracing mobile research that delves into Millennial mindsets via their smartphones -- their chosen, cherished conduit for understanding and responding to their world.
A big part of MFour's value proposition is giving researchers unrivaled access to U.S. Millennials. Of the more than one million active members in our all-mobile panel, 62% are, in fact, Millennials -- the largest representation you can find.

Topics: MFour Mobile Research, MFour Blog, millennials, mobile

3 Friday Infobits from Mobile Research 101

Posted by admin on Aug 19, 2016 9:20:29 AM

There's so much to say about mobile research – we could just fill you up with the facts. Instead, take it at your own speed by sampling our weekly Friday roundup of 3 items from the MFour blog. You can expect information, insights, how-to's and occasional whimsy. Whatever else you do, don't forget to check at the bottom for something to mobilize your spirits heading into the weekend.

And here's a  Friday tune  to send you humming and smiling into the weekend.

Topics: MFour Mobile Research, adblocking, MFour Blog, mobile app, mobile market research, myths about mobile

Cutting Through the Confusion About Mobile Research

Posted by admin on Aug 9, 2016 10:47:39 AM
mobile phone image
You’ve heard that diving into mobile research is a must, because smartphones are where people carry out life’s daily tasks and experience its daily pleasures.
But mobile research is still a new concept. Like anything sudden, new and transformative, mobile can seem nebulous and confusing. Plus, there are so many suppliers touting so many mobile solutions.
Here’s a clear explanation to help you get your bearings: a commentary for Quirk’s in which MFour CEO Chris St. Hilaire looks at what’s at stake and provides clear guidance on sorting through mobile research options to choose what works.

Topics: MFour Mobile Research, max, News, MFour Blog, mobile market research, smartphones, chris st. hilaire

Coming Aug. 17: Join Webinar & Learn the Only All-Mobile DIY Solution

Posted by admin on Aug 2, 2016 10:54:58 AM

Get the Only All-Mobile DIY Solution

Tune in Wednesday, August 17, at 11:30 a.m., Pacific, for "MFourDIY: Getting Started," a webinar focusing on the industry's only all-mobile, do-it-yourself survey building platform.

Sign up below for any upcoming 30-minute session.
Also, we've posted previous webinars  on YouTube. 
Here are the currently-scheduled webinars and their topics:
Wednesday, August 17, 11:30 a.m., Pacific
Wednesday, September 21, 12 noon, Pacific
Wednesday, October 19, 12 noon, Pacific
Wednesday, November, 12 noon, Pacific
If you have any questions, please call us at 714.754.1234

Topics: MFour Mobile Research, mobile research, News, after-visit, MFour Blog, mfourdiy, qualitative studies

This Week's 3 Top Mobile Insights

Posted by admin on Jul 29, 2016 8:38:09 AM
Welcome to the weekend, compadres. Before we all go have fun, here’s some of the food for thought we’ve been growing on the all-mobile farm of the MFour blog.
Also: introducing our tune of the week to take you into the weekend with a smile on your face and a song in your heart.
Last but not least, hum along to  “Friday On My Mind” by the Easybeats.

Topics: MFour Mobile Research, blog roundup, email, mobile research, News, pokemon, MFour Blog, vcr, easy beats

USA Today & Forbes Cite Our App Tracker

Posted by admin on Jul 26, 2016 2:43:34 PM

MFour’s App Tracker shows the apps our panelists use, and lets you target surveys based on each Android-using member’s app profile.

These articles in USA Today and Forbes reported data we collected on motives, demographics and experiences of respondents who have the Pokemon Go app.

App Tracking can work for you in looking at lifestyles, behaviors and how a company’s app stacks up against its competitors’.

We’d love to brainstorm ways to make App Tracker generate data and insights you need. Please get in touch to chat and learn more.


Topics: MFour Mobile Research, News, pokemon, MFour Blog, mobile, app tracking

MFour Mobile Research Doubling its Staff to 100

Posted by admin on Jun 1, 2016 1:57:01 PM

Ramp-up comes amid company’s drive to transform MR industry with all-mobile

Doubling down on its bid to transform the market research industry by bringing it into the age of the smartphone, MFour Mobile Research, Inc. announced today that it is doubling its staff to more than 100 in the coming nine months.

The hiring surge comes as Irvine, CA.-based MFour reaches critical mass with the applied-technology chain reaction it ignited five years ago.

“This is a revolutionary moment,” said Chris St. Hilaire, MFour’s cofounder and CEO. “We’re allowing the market research industry to harness the vast capabilities of smartphones as tools to conduct consumer surveys and generate the kinds of data and insights today’s corporations and brands demand.”

MFour, a privately-held tech venture, made its first impact in 2011 with Surveys on the Go®, the first and still only survey app tailored strictly for optimal function and display on mobile devices.

In April, MFour launched MFourDIY, the first all-mobile do-it-yourself survey-creating platform.

MFour increased its staff significantly in 2015; now the pace is accelerating with six new arrivals in the coming weeks. The ongoing hiring push will allow MFour to extend its technological lead and push the market research field past the tipping point at which hesitation gives way to a full-on embrace of the all-mobile methods MFour has pioneered. The result: a new norm for gathering the consumer data businesses need to thrive.

The hiring wave includes three new software developers who’ll help widen MFour’s technological lead. Two additional sales representatives and an account executive will educate market research firms and corporate research departments about all-mobile methods and bring them on board, expanding a client list of early all-mobile adopters that includes leading consumer brands and entertainment companies, as well as market research firms that already have seen that the best new survey technology and advice on how to use it will help them continue to excel in serving their clients.

“The mobile revolution will unshackle market research from the demographic and technological constraints of the outmoded online studies that are choking off access to fast, accurate and representative data,” St. Hilaire said. “Our lead will continue to widen and our growth escalate as we close in on our goal: to define and dominate mobile research.”

Topics: MFour Mobile Research, doubling staff, expansion, new hire, News, MFour Blog, staff

We did it – 200 7-Eleven interviews in just 139 minutes!

Posted by admin on May 25, 2016 3:59:19 PM


Yes, we did what we promised we’d do, live and in full view of the market research industry. Breaking “MR’s equivalent of the sound barrier,” as we somewhat facetiously had put it when we announced today’s little showcase of our MFourDIY®.  

Starting today at noon, Pacific, we geolocated members of our million-member all-mobile active panel just as they left 7-Elevens across the nation, and sent them a short survey about their shopping experience.

It took just 2 hours and 19 minutes to land the 200 completed surveys we vowed to fetch in no more than five hours – or suffer public humiliation. We did it with MFourDIY, the first all-mobile do-it-yourself survey platform. Many thanks to those who signed up to watch the data come in on the study's real-time project tracker.

As you’ll see in the chart below, we drew this rapid data from a demographically diverse group that included nationally representative proportions of Hispanics/Latinos, African-Americans and other racial and ethnic groups. And we were particularly successful in collecting interviews from Millennials, a smartphone-centric consumer demo that only all-mobile research can reliably reach.

Today's test was a 5-minute survey, but MFourDIY® can handle lengthy ones, too. With a 15-minute LOI, you can expect a completion rate of 90%.  

But the point of this exercise wasn’t for MFour Mobile Research to puff out its chest over the unique, proprietary research technology and uniquely responsive market research panel that enabled us to pass the test. It’s to show the market research industry that we’ve entered a new, all-mobile age, and that embracing that fact is the solution to the documented problems of traditional online surveys in recruiting enough participants to collect quality, demographically representative data.


Click here to learn more about MFourDIY®.


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Topics: 7-eleven, MFour Mobile Research, smartphone, survey race, MFour Blog, millennials

200 Quality Interviews in 5 hours at 7-Eleven? Watch MFour Go for it Without a Net

Posted by admin on May 23, 2016 3:40:19 PM

How would you like to field a survey to people walking out of 7-Elevens and get 200 quality interviews within five hours? You’re thinking that you’d love it to death – if only it could be done.

To prove the power of all-mobile research, we’re going to show you how -- and we’ll do it in death-defying real time in front of the whole market research industry.

Tune in Wednesday at 12 noon Pacific to watch MFour’s groundbreaking new all-mobile, do-it-yourself survey-building platform, MFourDIY, go for broke to break MR’s equivalent of the sound barrier. We’ll field a five-minute survey to members of our nationwide panel who we’ll geo-locate on their smartphones as they leave 7-Eleven stores in all 50 states. We’ll land an incomparably fast 200 completes about their shopping experience in five hours – or come off looking like utter fools.

Sound risky? Well, maybe – but when we’re done you’ll know we’re not fooling around. And you’ll have witnessed just a fraction of what MFour’s custom technology and MFour’s superior, million-member, all-mobile active panel can do for you. For instance, if you need 1,000 completes, you’ll get them within 24 hours – easy.

You’ll see our real-time results from 7-Elevens on the same project tracker you’ll be using when you, too, jump on MFourDIY, the fastest set of wheels in do-it-yourself market research. In the meantime, click here to kick our zoom machine’s tires before the big race.

Starting time is Wednesday at 12 p.m., Pacific. The checkered flag waves at 5 p.m., whether we’ve hit 200 completes or not. Be There!

Topics: 7-eleven, MFour Mobile Research, 200 interviews, live survey, MFour Blog

Former Disney Product Analyst Joins MFour Team

Posted by admin on May 18, 2016 1:05:13 PM

Screen Shot 2016-05-18 at 12.14.06 PMMFour Mobile Research is pleased to have added Daniel Baker to its operations team as a Project Manager.

Baker previously was a product analyst for two divisions of the Walt Disney Co., Disney Interactive and Disney Consumer Products. His work there on Disney Infinity video games and Playmation toys gives him a close acquaintance with Mickey Mouse, the Incredible Hulk and many other illustrious personages. Daniel arrives with an academic background in computer science at Orange Coast College.

Topics: MFour Mobile Research, new hire, News, MFour Blog, project manager, daniel baker

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