There's so much to say about mobile research – we could just fill you up with the facts. Instead, take it at your own speed by sampling our weekly Friday roundup of 3 items from the MFour blog. You can expect information, insights, how-to's and occasional whimsy. Whatever else you do, don't forget to check at the bottom for something to mobilize your spirits heading into the weekend.
Get the Only All-Mobile DIY Solution
Tune in Wednesday, August 17, at 11:30 a.m., Pacific, for "MFourDIY: Getting Started," a webinar focusing on the industry's only all-mobile, do-it-yourself survey building platform.
MFour’s App Tracker shows the apps our panelists use, and lets you target surveys based on each Android-using member’s app profile.
App Tracking can work for you in looking at lifestyles, behaviors and how a company’s app stacks up against its competitors’.
We’d love to brainstorm ways to make App Tracker generate data and insights you need. Please get in touch to chat and learn more.
Ramp-up comes amid company’s drive to transform MR industry with all-mobile
Doubling down on its bid to transform the market research industry by bringing it into the age of the smartphone, MFour Mobile Research, Inc. announced today that it is doubling its staff to more than 100 in the coming nine months.
The hiring surge comes as Irvine, CA.-based MFour reaches critical mass with the applied-technology chain reaction it ignited five years ago.
“This is a revolutionary moment,” said Chris St. Hilaire, MFour’s cofounder and CEO. “We’re allowing the market research industry to harness the vast capabilities of smartphones as tools to conduct consumer surveys and generate the kinds of data and insights today’s corporations and brands demand.”
MFour, a privately-held tech venture, made its first impact in 2011 with Surveys on the Go®, the first and still only survey app tailored strictly for optimal function and display on mobile devices.
In April, MFour launched MFourDIY, the first all-mobile do-it-yourself survey-creating platform.
MFour increased its staff significantly in 2015; now the pace is accelerating with six new arrivals in the coming weeks. The ongoing hiring push will allow MFour to extend its technological lead and push the market research field past the tipping point at which hesitation gives way to a full-on embrace of the all-mobile methods MFour has pioneered. The result: a new norm for gathering the consumer data businesses need to thrive.
The hiring wave includes three new software developers who’ll help widen MFour’s technological lead. Two additional sales representatives and an account executive will educate market research firms and corporate research departments about all-mobile methods and bring them on board, expanding a client list of early all-mobile adopters that includes leading consumer brands and entertainment companies, as well as market research firms that already have seen that the best new survey technology and advice on how to use it will help them continue to excel in serving their clients.
“The mobile revolution will unshackle market research from the demographic and technological constraints of the outmoded online studies that are choking off access to fast, accurate and representative data,” St. Hilaire said. “Our lead will continue to widen and our growth escalate as we close in on our goal: to define and dominate mobile research.”
Yes, we did what we promised we’d do, live and in full view of the market research industry. Breaking “MR’s equivalent of the sound barrier,” as we somewhat facetiously had put it when we announced today’s little showcase of our MFourDIY®.
Starting today at noon, Pacific, we geolocated members of our million-member all-mobile active panel just as they left 7-Elevens across the nation, and sent them a short survey about their shopping experience.
It took just 2 hours and 19 minutes to land the 200 completed surveys we vowed to fetch in no more than five hours – or suffer public humiliation. We did it with MFourDIY, the first all-mobile do-it-yourself survey platform. Many thanks to those who signed up to watch the data come in on the study's real-time project tracker.
As you’ll see in the chart below, we drew this rapid data from a demographically diverse group that included nationally representative proportions of Hispanics/Latinos, African-Americans and other racial and ethnic groups. And we were particularly successful in collecting interviews from Millennials, a smartphone-centric consumer demo that only all-mobile research can reliably reach.
Today's test was a 5-minute survey, but MFourDIY® can handle lengthy ones, too. With a 15-minute LOI, you can expect a completion rate of 90%.
But the point of this exercise wasn’t for MFour Mobile Research to puff out its chest over the unique, proprietary research technology and uniquely responsive market research panel that enabled us to pass the test. It’s to show the market research industry that we’ve entered a new, all-mobile age, and that embracing that fact is the solution to the documented problems of traditional online surveys in recruiting enough participants to collect quality, demographically representative data.
Click here to learn more about MFourDIY®.
How would you like to field a survey to people walking out of 7-Elevens and get 200 quality interviews within five hours? You’re thinking that you’d love it to death – if only it could be done.
To prove the power of all-mobile research, we’re going to show you how -- and we’ll do it in death-defying real time in front of the whole market research industry.
Tune in Wednesday at 12 noon Pacific to watch MFour’s groundbreaking new all-mobile, do-it-yourself survey-building platform, MFourDIY, go for broke to break MR’s equivalent of the sound barrier. We’ll field a five-minute survey to members of our nationwide panel who we’ll geo-locate on their smartphones as they leave 7-Eleven stores in all 50 states. We’ll land an incomparably fast 200 completes about their shopping experience in five hours – or come off looking like utter fools.
Sound risky? Well, maybe – but when we’re done you’ll know we’re not fooling around. And you’ll have witnessed just a fraction of what MFour’s custom technology and MFour’s superior, million-member, all-mobile active panel can do for you. For instance, if you need 1,000 completes, you’ll get them within 24 hours – easy.
You’ll see our real-time results from 7-Elevens on the same project tracker you’ll be using when you, too, jump on MFourDIY, the fastest set of wheels in do-it-yourself market research. In the meantime, click here to kick our zoom machine’s tires before the big race.
Starting time is Wednesday at 12 p.m., Pacific. The checkered flag waves at 5 p.m., whether we’ve hit 200 completes or not. Be There!
MFour Mobile Research is pleased to have added Daniel Baker to its operations team as a Project Manager.
Baker previously was a product analyst for two divisions of the Walt Disney Co., Disney Interactive and Disney Consumer Products. His work there on Disney Infinity video games and Playmation toys gives him a close acquaintance with Mickey Mouse, the Incredible Hulk and many other illustrious personages. Daniel arrives with an academic background in computer science at Orange Coast College.