Are you ready to join the wave of consumer insights professionals who are diving deep into mobile research? If the answer is yes, then congratulations on making that transformative decision.

But taking the dive is just the first step. No methodology will work if the execution is poor. With that in mind, here are eight key questions any savvy mobile-insights buyer should ask. And be sure not to settle for anything less than answers that are authoritative, assured and completely specific to the kinds of projects you need to accomplish. 

• Is the mobile research you're selling the same as your online research, only more portable?

• What specific research capabilities does mobile bring to the table?  

• Where's the sample coming from?

• What level of representation and responsiveness can I expect? 

• Is it true that mobile surveys need to be kept extremely short? 

• I've heard the way to go is "mobile optimized." What exactly does that mean? And is that really true?

• There's lots of talk in the insights industry about how important it is to give survey-takers a quality experience. How does your mobile system accomplish that?

• Can you give me some validation about response rates and respondents' satisfaction with your mobile surveys?

You can get the fast, authoritative answers you need to these questions and more by setting up a one-on-one demo that will focus on meeting your projects' specific needs, and how they align with mobile research capabilities powered by proprietary technologies such as GeoIntensity^® and GeoNotification^®, which enable state-of-the art location-based surveys.

We'll talk about tailoring solutions to your needs, whether it's a custom-research project where MFour provides everything from design and programming through analysis, or taking advantage of the fast insights you can get from a proprietary, mobile-only automated research solution such as Path-2-Purchase™ Platform and  MFourDIY^®. Just get in touch by clicking here.

Ramp-up comes amid company’s drive to transform MR industry with all-mobile

Doubling down on its bid to transform the market research industry by bringing it into the age of the smartphone, MFour Mobile Research, Inc. announced today that it is doubling its staff to more than 100 in the coming nine months.

The hiring surge comes as Irvine, CA.-based MFour reaches critical mass with the applied-technology chain reaction it ignited five years ago.

“This is a revolutionary moment,” said Chris St. Hilaire, MFour’s cofounder and CEO. “We’re allowing the market research industry to harness the vast capabilities of smartphones as tools to conduct consumer surveys and generate the kinds of data and insights today’s corporations and brands demand.”

MFour, a privately-held tech venture, made its first impact in 2011 with Surveys on the Go®, the first and still only survey app tailored strictly for optimal function and display on mobile devices.

In April, MFour launched MFourDIY, the first all-mobile do-it-yourself survey-creating platform.

MFour increased its staff significantly in 2015; now the pace is accelerating with six new arrivals in the coming weeks. The ongoing hiring push will allow MFour to extend its technological lead and push the market research field past the tipping point at which hesitation gives way to a full-on embrace of the all-mobile methods MFour has pioneered. The result: a new norm for gathering the consumer data businesses need to thrive.

The hiring wave includes three new software developers who’ll help widen MFour’s technological lead. Two additional sales representatives and an account executive will educate market research firms and corporate research departments about all-mobile methods and bring them on board, expanding a client list of early all-mobile adopters that includes leading consumer brands and entertainment companies, as well as market research firms that already have seen that the best new survey technology and advice on how to use it will help them continue to excel in serving their clients.

“The mobile revolution will unshackle market research from the demographic and technological constraints of the outmoded online studies that are choking off access to fast, accurate and representative data,” St. Hilaire said. “Our lead will continue to widen and our growth escalate as we close in on our goal: to define and dominate mobile research.”