MFour

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Welcome MFour's New Employees!

Posted by MFour on Mar 9, 2020 1:27:39 PM

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(L-R Keith, Hunter, Jennifer, Ashley, Nimitha)

MFour is excited to announce Keith Miller as our new Senior Solutions Executive. In his role, he will help his clients understand the power of our data and how it will help them reach their target audiences as well as improve their outreach programs. We are lucky to have Keith as he brings 14 years of business to business strategic selling to our organization. In all his previous roles, Keith consistently went above and beyond to exceed his quota, and won multiple “Circle of Excellence” awards as the top sales rep on my team. When he is not in the office, Keith enjoys spending time with his wife and two sons. As a family, they love anything outdoors such as snowboarding, wakeboarding, surfing and finishing.

Hunter Stamba joins our sales team as our newest Solutions Development Representative. In his new role, he will prospect new business, support team members with administrative tasks, schedule meetings and conduct compelling supportive outreach. Hunter brings a relentless spirit and eagerness to learn and grow. He looks forward to building relationships with new and existing clients. Hunter holds both a Bachelor's Degree and Masters degree from the University of Alabama. In his free time, Hunter enjoys going to basketball and football games and loves spending time outdoors.

Jennifer Wang joins the MFour marketing team as our new Senior Graphic Designer. In her role, she will work closely with the marketing and sales team to ensure that all creative designs meet both the end user and business goals. She brings 10 years of design experience working in various industries from film, automotive, beauty, technology and non-profit industries. She looks forward to transforming information into intuitive designs while making sure all designs follow our brand messaging. In her free time, Jennifer enjoys traveling to new places, trying new foods, baking and playing video games.

MFour is proud to add Ashley Hightower to our Operations team as a Project Manager. At MFour, Ashley will work to understand and manage client needs and cater to their business objectives. In her new role, Ashley looks forward to providing a consultative relationship with our long-term clients. Ashley holds a Masters of Social Science from the University of California, Los Angeles and also holds a double Major from California State University in Geography and Women and Gender Studies. In her free time, Ashely loves to play board games as well as read and write. She is a very accomplished academic, and was even the valedictorian of one of her bachelor’s programs.

MFour is excited to announce Nimitha Panikkassery as our newest Senior Data Analyst. We are lucky to have Nimitha join the team as she brings 5 years of professional experience working in Business Intelligence. In her new role, Nimitha looks forward to developing analysis and metrics around panel performance as to help MFour increase our panel engagement and retention. When she's not in the office, Nimitha loves to play games and solve puzzles. She is also a talented dancer who won several first place prizes when she danced for her college dance team.

Topics: new hires, MFour Blog, mobile market research

Welcome MFour's Newest Additions!

Posted by MFour on Feb 5, 2020 2:59:39 PM

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(L-R Sharon, Justin, Jack, Carmen)

MFour is excited to announce Sharon Leynes as our latest Senior Research Consultant. She brings 15 years of market research experience in managing and designing custom research studies within various sectors, including automotive, telecommunications, retail, entertainment, hospitality, and medical devices. In addition to her start at a full-service market research company, her recent experience at Johnson & Johnson, The Walt Disney Company, and Kelley Blue Book, has enabled her to design studies which closely align with corporate/marketing strategies. Sharon holds a Bachelor's degree in Business Administration from San Francisco State University. When she’s not in the office, Sharon enjoys spending time with her family and dog. You might find her on a local bike path, catching a play or even in the stands of a baseball game.

Graduating from the University of California, Santa Barbara with a Bachelor’s degree in Sociology, Justin Hadaegh joins the sales team as a Solutions Development Representative. In his role, Justin will work on building our sales teams pipeline through consistent outreach, both through calling and emailing. Justin looks forward to bringing his verbal communication skills, work ethic, past sales experience, and his passion for creating new relationships to his new role here. When he’s not in the office, soccer is one of his biggest passions and he plays any chance he gets.

Jack Felich joins the sales team as our newest Senior Solutions Representative. In his role, he will be responsible for generating new leads, building a qualified pipeline, and overall helping drive sales and facilitating the growth of our business. He looks forward to helping others achieve results and to grow our business, and becoming an industry expert in market research. Jack brings over 3 years of sales experience where he was recognized as a top sales performer at his previous employer. Jack holds a Bachelor's Degree in History and Business Administration from University of California, Riverside. In his free time, he is passionate about fitness, finance, sports, and helping others.

Carmen Pham joins the operations team as a Senior Specialist - Fielding. In her new role, she will be helping internal teams assess feasibility for sampling and also ensuring quality data collection. She looks forward to helping improve process documentation and training. She brings a solid understanding of the project process, research methodologies, and what it takes to ensure quality data. Carmen holds a Bachelor’s degree in Business Administration from Cal State Fullerton. When she is not in the office, Carmen is a self-described “foodie” and she even has an Instagram devoted to trying new foods.

Topics: MFour careers, MFour hiring news, behavior driven research

Starting the New Year with New Team Members!

Posted by MFour on Jan 9, 2020 10:50:34 AM

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(L-R Juan, Chris, Cheryl, Vanchhit)

MFour is proud to add Juan Toscano to the operations team, where he will setup and manage surveys on MFour’s research platform. In his role, he will ensure the highest quality is being met for the data the MFour collects, and he will manage and track projects astutely to ensure clients request are being fulfilled. Juan brings several years of market research experience where he led teams conducting phone interviews. Juan has extensive knowledge of MS Office Suite, Adobe Creative Suite and has the ability to learn new software easily and intuitively. Juan holds an Associate’s Degree in Liberal Arts from Cypress College. In his free time, he enjoys working on landscape and perfecting his travel photography skills. 

Chris Gimenez joins our sales team as our newest Solutions Executive. He brings over 7 years of sales experience and looks forward to landing accounts and using data-driven approaches to selling and finding new clients. In his previous roles, Chris has constantly exceeded sales goals by utilizing a consultative sales approach when meeting with new and existing customers. He holds a degree in Economics from California State University. In his free time, Chris likes to snowboard and be in the mountains. In the warmer months, he likes to wakeboard and spend time at the river. He also loves the NBA and NFL and is a fan of the Lakers and the Patriots.

MFour is proud to announce Cheryl Aday as our new Senior Product Manager. We are certainly lucky to have Cheryl as she brings a deep understanding of data analysis and experimental design to our team. In her previous roles, Cheryl has managed more than 40 projects in mobile, web, desktop and IoT projects for small-to-medium size businesses and startups using Scrum, Kanban, and waterfall. She also brings strong writing skills and has a Masters in Professional Writing from the University of Southern California. In her free time, Cheryl enjoys her passion for board games and was even previously co-founder of the LA Board Games group.

MFour is excited to announce Vanchhit Khare as our new Salesforce Administrator. Vanchhit holds a Bachelor degree in Electronics and Communications from Amity University Rajasthan and a Masters in Computer Science from California State University, Fullerton. He brings more than 3 years of experience in the field and always loves to explore new features of Salesforce and trying to establish a rich UI experience for the MFour users. When he’s not in the office, he enjoys taking photographs and trying new recipes. He is also currently learning about music and how music influences our experience.

Topics: MFour careers, MFour hiring news, behavior driven research, new job

Welcome MFour's Newest Additions!

Posted by MFour on Dec 9, 2019 5:12:00 PM

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(L-R Brandon, Brittany, Theresa, Troy)
Brandon Bishop joins the MFour Sales team as a Solutions Development Representative who will act as the first point of contact when speaking to clients, as well as, conduct outreach to secure meetings for our sales team. He looks forward to supporting the solutions executives by maintaining client communication, feasibility, and pricing requests, and any additional work needed from him. In his previous sales roles, Brandon has shown his work ethic and determination by continuously hitting his sales quota and always supporting his team's daily needs. Brandon holds a Bachelor’s degree in Business Administration from the University of California, Riverside and an MBA in International Business from the EU Business School in Geneva, Switzerland. When he’s not in the office, he enjoys spending his weekends watching football with his friends and spending time at the beach when the weather is nice.

MFour is also excited to announce Brittany Hanna as a valued member of the operations team as a Senior Project Manager. In her new role, she will be leading projects through the various phases, ensuring timing and client objectives are always being met. She brings 5 years of Market Research experience where she understands the research process and will be able to communicate the different processes to various teams and clients, which will lead to a seamless workflow and satisfying client relationships. Brittany holds a degree in Communications Studies and a Masters degree in Health & Strategic Communications from Chapman University. When she’s not in the office, Brittany teaches yoga, DJs for events and enjoys all things Halloween related. 

Theresa Bui joins MFour’s operations team with a degree in Psychology from the University of San Francisco and a Masters's degree in Applied Psychology from the University of Southern California. In her role, she will program surveys on MFour research platform, manage and analyze survey datasets, perform quality checks, and provide feedback for potential improvements. Theresa brings valuable experience working with SPSS, Qualtrics and all Microsoft applications. We are lucky to have someone like her who values organization and attention to detail. Theresa is a big foodie and loves eating, cooking, and baking whenever she has the time. She is also passionate about music where some of her favorite genres are EDM, alternative, and indie music. 

Troy Harrington joins the MFour team as our new Senior Digital Marketing Manager where he will be leading strategy and execution of all digital marketing. He has spent the last 8 years building highly-successful digital marketing strategies leading teams at small businesses, start-ups, agencies, and large global technology companies. He is excited to use his years of experience to optimize media performance based on trends and insights. Troy has 17 certifications in marketing, copywriting, web development and media buying, as well as a Bachelor of Science in Marketing from California State University, Long Beach. When he’s not in the office, Troy likes to spend time with his wife and 1-year-old baby and cheer for his favorite football team, the Lions. 

 

Topics: new hires, MFour Blog, market research

Ad effectiveness: 5 mistakes to avoid at campaign launch

Posted by MFour on Dec 2, 2019 8:00:00 AM

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Marketing departments are strapped for time. They also struggle to measure the impact of the great work they do. 

We feel you. Especially when it comes to measuring ad effectiveness before launching a campaign. It’s a crucial step. Here are 5 mistakes to avoid when it's time to launch the campaign: 

  1. “We just don’t have time for testing. Run it!”
  2. “Trust me, I know exactly what I’m doing. You’ll see.”
  3. “We already tested these ads by asking around the office, people love it.”
  4. “There’s no going back now, we’ve already invested too much in this campaign.”
  5. “These ads aren’t something you can easily measure since they’re in video format.”

Fact is, the companies that measure ad effectiveness pre-launch and on-launch gain valuable insights. The feedback allows them to tweak (or fully pivot) to maximize their results.

With MFour, you can measure out-of-home ads and measure social media ads in one place.

Think of ad test as an insurance policy. 

If the test goes well, awesome. If it doesn’t - well, thank goodness you tested first. Right? Because if the test goes badly, then you just saved your ad budget from getting dinged by several millions of dollars. Cue the music, you’re now a hero!

So, will you measure your ads before your next campaign?

Topics: mfour, ad measurement, ad effectiveness, campaign launch

3 major benefits of a diary study

Posted by MFour on Nov 25, 2019 8:00:00 AM

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Diary studies can help you dig deep into hidden details. 

Since diary studies are extremely immersive, they tend to yield insights that can’t be found by using other “one-and-done” popular market research methods.

Here are 3 major benefits of conducting a diary study:

  1. They allow you to test the repeated use of a product or service.

    For a product or service that is consumed over a period of time, it makes sense to measure the consumer experience over time as well. This is especially true as that experience may very well be quite different from the first time a product is used versus the tenth time.

  2. Participants are in a natural environment for product consumption.

    As market researchers, we’re always trying to reduce the amount of influence on participants for our research. Diary studies have the unique advantage to provide unfiltered consumer insights for two reasons:
     
    1. They’re in a situation where they’d normally consume your product.
    2. Participants aren’t being influenced by a moderator and don’t feel like they’re being watched or swayed in one way or another. This is true even if you’re asking for photos and videos of their consumption. It’s done on their own time, and not monitored.

  3. Participant are not subject to recall bias.

    Recall bias can wreak substantial havoc on the outcome of research. Fortunately, participants in a diary study are recording their actual actions in-the-moment and not just trying to remember what they thought about previously.

At the end of the day, the best part about a diary study is that it lets you feel like you are actually “walking a mile” in your consumer’s shoes. Learn all about it in our Definitive Guide to Diary Studies.

Topics: mfour, mobile, market research, behavior driven research, diary study, study

5 great reasons to do market research

Posted by MFour on Nov 22, 2019 8:00:00 AM

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Market research fuels business. 

By doing market research, you can explore what your market needs, test ideas before investing heavily, track success over time, and adjust your strategy to lift your sales.

Here are 5 great reasons to consider doing a research project with us.

  1. You want to create a new product or service
     
    Ever seen a new product flop, hard? It’s not a pretty picture.
     
    Strangely enough, it happens all the time, even at the enterprise level. At MFour, we see this as a missed opportunity. When you understand the true needs of potential customers and existing clients, you don’t fail. The answer is to conduct thorough research ahead of time to capitalize on sales and revenue.
     
  2. You want to enter a new market
     
    When a new location, it’s helpful to know what the future looks like. Surveying the market ahead of time is a great indicator for what the health of that opportunity is. For example, if your business is looking into selling in other states, surveying consumers in those states can help you know how well you’ll do. You can also get a sneak peek at the competition, by talking to consumers who frequent your competitors’ locations. It’s great intel.
     
  3. You want to target a new type of buyer
     
    It’s hard to know your existing buyers like the back of your hand (what’s that spot?!).
     
    This is even more true with new buyers. Going after a new consumer means accurately understanding their wants and needs, and learning how to speak their language. A survey offers welcome relief. It’s actual feedback from the people you want to reach. And it’s easy to do, you can get the data you need by surveying a consumer panel with hundreds of demographic data points. Let them tell you want they want.
     
  4. You want to run a large Out-of-Home advertisement
     
    Out-of-Home (OOH) advertising has the strongest ROI of any media source, if you can measure it. However, understanding ad effectiveness in OOH is more challenging than other channels, because it’s not digital.
     
    Good market researchers can understand the impact of their OOH campaigns by researching what consumers are thinking in the moment the see their signs. Using a consumer group, and sending a survey when they pass you billboard offers real, unfiltered, and accurate feedback.
     
  5. You want to beef up your customer service department
     
    Customer service is a higher priority than ever. For retail locations, they’re your biggest key to sales. If your organization wants to win on customer service, it’s important to uncover the issues to solve within the department. Again, we can help you design the right market research survey to figure this out.

Of course, there are many other reasons to do market research. If you’re interested in learning more about our market research solutions, click here. If you’d like to learn about the 7 step process to conducting market research, click here.

Topics: market research, out of home advertising, consumer panel, behavior driven research, market research needs

Tips from the #1 mobile survey company

Posted by MFour on Nov 18, 2019 9:00:00 AM

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Are you working with a mobile survey company?

If you are, you know that fielding geo-intercept surveys to consumers in real-time is powerful. But there are some considerations to make your surveys as effective as possible.

  1. Ask a lot of questions.

    As a whole, the survey industry shies away from long surveys. We embrace it. We’ve found that consumers don’t mind long surveys, they just want to be paid for them. That’s what we do. We get a high number of survey completions on long questionnaires thanks to a well-incentivized panel and easy-to-use mobile app.
     
  2. Keep things as natural as possible.

    A clunky experience while filling out a survey in-store can bias the outcome. You don’t want a shaky internet connection, or a poorly formatted survey, to bias and taint the natural experience of the participants.

    That’s why at MFour, we don’t just have a “mobile-optimized” survey process, we have a “full-mobile app” that is built to make the experience as streamlined as possible for your consumers.
     
  3. Capture additional behaviors.

    Location-based surveys are great alone, but there’s more valuable data we can grab for you. For instance, if someone is in a store shopping for a product, wouldn’t it be nice to know what they’re searching on their mobile phone? Think about seeing what a consumer is looking at in-store and comparing to their Amazon usage before, during, and after that trip to the store. 

Not all mobile survey companies can do this, we can.

Topics: mobile, survey, #1, company

Why Ethnography is on the rise in 2020

Posted by MFour on Nov 15, 2019 1:44:28 PM

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Market researchers have always employed ethnographic research methods. But it wasn’t until recently that the right tools were in place for ethnography to scale properly to represent large and accurate consumer populations.

The explosion of smartphones (and the ever-growing big data on those smartphones) is allowing MFour to shift the landscape by providing a number of truths on your consumers.

These facts are free, they don’t require the consumer to provide any information. Why? The data is baked right into their device, and can be gathered in a simple, first-party format - through an app. Innate collection of data is the very essence of ethnography. In fact, ethnography is described as research that doesn’t interact with the participants of a study, but rather lets things happen naturally.

Here at MFour, we use ethnographic research as a starting point to passively gather data about consumers’ digital activities and real-time/historical locations. Then, we add GPS-intercept surveys on top of the data to allow us to pull deeper insights from consumers at various points throughout their path-to-purchase.

This supersedes traditional forms of market research, because it gives you massive insights into consumer behavior. Data that used to be unattainable, without a lot of disruption, is now at your fingertips. And it’s fueling an exponential rise of ethnography across the industry. 

Will you be doing more ethnographic research this next year?

Topics: mfour, behavior driven research, ethnography, research

MFour Hires a Fielding Specialist and a Senior Data Analyst

Posted by MFour on Oct 25, 2019 12:48:41 PM

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(L-R Yi-Wen, Fernando)

MFour is excited to announce two new team members! 

Fernando Martinez is joining the operations team, where he will field our client surveys and maintain the quality of our data through data scrubbing. He has valuable experience with data analysis and was part of the team that made Tel Aviv, Israel the number one market globally for Bird Rides Inc. Fernando is a graduate of the University of California, Riverside where he holds a Bachelor’s degree in Political Science and Economics. In his free time, Fernando enjoys watching sports, especially his favorite baseball team, The Dodgers, and listening to any of his favorite music genres.

Graduating from the University of Texas at Dallas, Yi-Wen Cheng joins the MFour team as a Senior Data Analyst. She brings 8 years of data analytics experience in different industries including consultant, healthcare, and logistics. As our Senior Data Analyst, she will perform data visualization where she will extract data from data lake using her different technical skills and present data and transform it into information used in a meaningful way. She looks forward to standardizing work procedures and create a data directory for entity-relationship modeling. Yi-Wen is someone who thinks outside the box and MFour is certainly excited to announce her as one of the newest members of the team!

Topics: new hires, MFour careers, MFour hiring news, behavior driven research

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