Access a comprehensive historical archive of stored consumer journeys.
For the first time in market research history, you can find behavioral, demographic, voice of the customer and location data all in one place. Path-2-Purchase™ Platform allows you to identify, observe and survey validated, first-party consumers at any point along the consumer journey. Watch where consumers go, then ask them why they went and what they did.
Sign up today to learn more about how Path-2-Purchase™ can help you understand the "why."
Finally, you have the ability to combine observational data with consumers surveys – all validated and all first-party. See detailed demographic profiles combined with historical visit behavior, all with the ability to survey more than 2 million consumers.
Observe validated consumers’ natural journey across 12.5 million U.S. locations. Understand who’s going where, when and why. Identify, define, and target customer segments by accessing previously unavailable combinations of validated characteristics.
What Is Path-2-Purchase™?
Identify, observe and survey 2 million first-party validated consumers at any point along their path to purchase. Access a comprehensive historical archive of stored consumer journeys.
Target, Track, Append
Discover consumer segments based on multiple, overlapping demographic and behavioral characteristics.