October 17, 2018 - Irvine, CA. MFour Mobile Research, the leader in mobile market research, is partnering with data analytics platform leader MarketSight on a comprehensive, A to Z solution that gives users unprecedented quality, speed and customizable options throughout the research process, from data collection to visualization and analysis, to creating reports and presentations.

MFour and MarketSight’s joined capabilities address one of the most pressing problems businesses face in the Information Age: how to extract crystals of revenue-driving or cost-saving insight from mountainous slabs of raw data.

Clients who already turn to MFour for the industry’s most accurate, representative and revealing consumer data now can maximize its value by exporting it in SPSS or Excel form to the MarketSight platform. There, users can visualize their results in whichever formats will be most useful for tackling data analysis and data presentation. You’ll instantly create crosstabs, and just as quickly translate crosstabs into charts and other graphic representations. Whether a project is simple or requires customization, the same value proposition prevails: quality data, sorted and arranged rapidly and efficiently into its most readily understandable form.

“It’s natural for MFour and MarketSight to work together on behalf of mutual clients,” said Chris St. Hilaire, MFour’s co-founder and CEO. “We’re both completely committed to technical innovation, quality products and excellent service. We share the same core value of making consumer data more reliable, more intelligible and more useful.”

St. Hilaire noted that MFour and MarketSight’s combined capabilities will be especially helpful to users of MFour’s Path-2-Purchase® Platform. Path-2-Purchase® enables clients to harvest masses of location and survey data from pre-profiled mobile consumers whose buying journeys are tracked across 12.5 million U.S. locations, including all of the top 1,000 retailers.

At first glance, some researchers might wonder whether Path-2-Purchase® provides more consumer data than can easily be understood. But by exporting MFour’s data to MarketSight’s system, they’ll quickly see patterns emerge and gain a deeper understanding based on real, first-party consumers’ observed behaviors and survey answers. Additionally, the multimedia content  MFour collects for its clients gains even more utility when it’s displayed in easily searchable form on MarketSight’s platform. Instead of having to sift through footage bit by bit to find the most relevant commentaries that respondents have provided by making “video selfies,”, users can call up the most powerful moments of testimony in an instant. Those can go directly into presentations that stakeholders find more persuasive and tuned-in to consumer sentiment, because seeing is, in fact, believing.

For more information visit www.mfour.com or request a demo by contacting us at (714) 754-1234 or solutions@mfour.com.

About MFour
MFour serves major brands and advertisers who rely on us for high-quality consumer data obtainable only through innovative mobile research technology. More than 2 million users have downloaded MFour’s pioneering Surveys on the Go® app; their unique engagement and representation of the U.S. population give MFour its edge in a hotly competitive industry. Users enjoy the app’s smooth performance and respond with the honest, timely consumer feedback clients need for smart decision-making in the Smartphone Era. Learn more at https://mfour.com

About MarketSight
MarketSight offers a cloud-based data analysis and visualization platform and provides professional design services that empower researchers to discover and share key insights to drive business decisions. MarketSight seamlessly integrates with PowerPoint, Excel, and all major survey platforms and data formats. It is an intuitive and robust reporting solution that offers the unique ability to easily collaborate with colleagues and enterprises anywhere in the world. The company is headquartered in the Boston area and works with thousands of customers worldwide. MarketSight is part of the Reimagine group of companies. Learn more at https://www.marketsight.com

Is a limited budget constraining your ability to obtain the high-quality data and consumer insights you need? Are you muttering under your breath that the limits you’re under are penny-wise but pound-foolish?

Recognizing that you’re hardly alone, we’re helping you get the most bang, and the fastest turnarounds, for your research bucks by pointing you to MFourDIY^®.

Now through June 29th, the DIY Summer Promotion will put 20% to 30% more money in your pay-as-you-go account. $10k grows to $12k, 20k becomes $25k, and $50k rises to $65k.

• Design your survey intuitively on an easy-to-use interface.

• See results in real-time on your project tracker.

• Expect response rates of 25% within an hour and 50% within 24 hours.

• Get sophisticated design features and targeting variables at a cost-effective price.

The key to insights with MFourDIY^® is the quality and representativeness of the consumers you’ll reach: 2 million validated U.S. users who have downloaded Surveys On The Go^®, the most advanced, highest-rated and time-tested survey app.  

Score with attention-grabbing data and quality consumer insights that impress your decision-makers, and who knows? Maybe you’ll get a budget boost to boot. But regardless how money is being allocated in your organization, MFourDIY^® will get  you the speed, efficiency and effectiveness your stakeholders expect.

To sign up, just click here.

Consumer insights professionals need to understand today’s consumers in their natural environments, and by now they know that means reaching them on mobile.

Recent readership statistics reported by the Assn. of Magazine Media affirm just how big and necessary the mobile ecosystem has become for anyone who needs to engage consumers. The study shows that mobile devices continue to achieve separation from desktops and laptops as U.S. consumers’ choice for magazine content.  

• The association's Brand Audience Report for March says that 32.2% of the month’s 553.6 million magazine readers arrived via mobile, up 8.5% year over year.

• Only 11.6% of magazine site visits occurred on PCs, down 8.9% from March, 2017.

The report also shows that, of the five most-read publications, three received their greatest audience share from mobile. And all five attracted far more readers on mobile than they did on PCs. Here are the comparisons:

• WebMD Magazine: 59.1% of 60.8 million March readers were mobile; 21% arrived via PC.

• Allrecipes: 60.7% of 46.2 million readers were mobile; 19.9% PC.

• ESPN the Magazine: 43.7% of 96.5 million readers were mobile, 25.7% PC.

• People: 36.8% of 78 million readers were mobile; 8% used PCs.

• AARP magazine: 14% of 49.4 million readers were mobile; 7.9% used PCs.

In fact, of the 116 titles for which the Assn. of Media Magazines provided comparisons, only five attracted more readers on PCs than on mobile: Automobile, Car Craft, Flying, Hot Rod and Street Rodder.  Prestigious titles in which mobile access dominated over PCs include The Atlantic, Car and Driver, Cosmopolitan, Elle, Esquire, Fortune, GQ, Money, National Geographic, The New Yorker, Smithsonian, Time, and Vogue.

Print readership + subscriptions to digital editions of print publications retain an overall lead, according to the study, at 51.3% of total magazine readership. However, that category continues to drop, with a 1.7% year-over-year decline compared to mobile readership's 8.5% rise. This suggests that established mag readers and, perhaps most important, new readers, are turning to mobile.

The key takeaway for market research and marketing is that following mobile consumers into their natural environment is crucial to growth for virtually any business. Which is exactly what MFour has been urging since 2011, when it pioneered mobile market research by introducing Surveys On The Go^® as the nation’s first all-mobile research app.

For insights professionals who are ready to dive into mobile, these are the questions that need fast, authoritative answers: 

• What are the best practices in mobile market research? 

• What are the most advanced capabilities for obtaining the most relevant, accurate and insights-rich data?

• What sample quality and representation should I expect?

• In going mobile, does gaining access to consumers mean having to dumb down my research and sacrifice data quality?

You can get all these answers and more by setting up a one-on-one demo that will focus on meeting your projects' specific needs with proprietary, mobile-only research products such as Path-2-Purchase™ Platform and MFourDIY^®. Just get in touch by clicking here.

To learn how you can harness MFourDIY™ and its sophisticated yet easy-to-use capabilities, tune in to one of our webinars. The next one, Wednesday, Oct. 19 at 12 p.m. PST, will  give you a good introduction. The title is “MFourDIY: Getting Started." To sign up, click here.

To learn how you can harness MFourDIY™ and its sophisticated yet easy-to-use capabilities, tune in to one of our webinars. The next one, Wednesday, Oct. 19 at 12 p.m. PST, will give you a good introduction. The title is “MFourDIY: Getting Started." To sign up, click here.

• Quality assurance: advice on phrasing questions and industry best practices to get the best insights
• Live support: connect with a specialist to help you build your survey and answer any questions
• Live data cleaning: we remove flawed responses as they come in — you only pay for successful interviews

Get the Only All-Mobile DIY Solution

Tune in Wednesday, August 17, at 11:30 a.m., Pacific, for "MFourDIY: Getting Started," a webinar focusing on the industry's only all-mobile, do-it-yourself survey building platform.

To know it is to love it. MFour Mobile Research’s new MFourDIY, that is. We invite all market research professionals to see for themselves. Sign up for our webinar series on how to use the industry’s first and only all-mobile, do-it-yourself survey-building platform. Next up: Mobile Panel 101: “Reaching Millennials and Other Elusive Demographics,” Tuesday, May 10 at noon, Pacific.

Here are all the currently-scheduled webinars and their topics:

Mobile Panel 101
Reaching Millennials and Other Elusive Demographics
Tuesday, May 10, noon, Pacific
Click here to register

MFourDIY: Getting Started
Wednesday, May 18, 11 a.m. Pacific
Click here to register

Getting Responses from "Non-Buyers"
Creating an After-Visit Survey
Tuesday, May 24, 12 noon, Pacific
Click here to register

Facebook continues to grow incredibly rich – thanks to its big bet on connecting with people who use mobile devices.

Here are the mobile-relevant numbers from Facebook’s latest earnings report, released today. MFour Mobile Research, the leader and pioneer in all-mobile consumer surveys, urges the market research industry to take special note.

•  Facebook had 1.51 billion unique monthly active mobile users during the first three months of 2016. They accounted for 91.5% of the site’s users.
•   Mobile users were up 21% from the first quarter of 2015.
•  Facebook raked in $4.3 billion in mobile advertising. That accounted for 79% of the company’s $5.4 billion in revenue.
• Facebook made a $2 billion profit for the quarter, more than double last year’s take for the first quarter.

The social media giant has come a long way from 2012, when it had virtually no mobile ad revenue.  As the New York Times put it in a recent article, Facebook “was late to realize the importance of mobile phones; for years, its smartphone app was a slow, kludgy mess, and until just a few years ago it had no mobile revenue to speak of…. Facebook now derives the vast majority of its revenue from mobile ads. Its sales are growing at a breathtaking clip.”

Market research also has been “late to realize the importance of mobile phones.”  But as Facebook shows us, it’s better late than never – WAY better.

MFour, based in Irvine, CA., invented all-mobile consumer research in 2011. Its million-member active panel of survey-takers is the largest, most diverse posse you can reach via smartphone for fast, demographically inclusive, high-impact consumer insights. Now MFour is democratizing mobile research with MFourDIY, its new do-it-yourself mobile survey platform. Check out a special introductory offer at mfourdiy.com.

Mobile rules. Mobile earns. Don’t take our word for it, take Mark Zuckerberg’s.

MFour’s ongoing webinar series educating market research professionals about its powerful yet simple to use new MFourDIY survey-building platform continues Thursday, April 28 at 11 a.m., Pacific Time.

Join us for a half-hour session we’re calling “Building GPS-Enabled Surveys: A thousand completes at Walmart today.”

Here are all the currently-scheduled webinars and their topics:

Building GPS-Enabled Surveys: A thousand completes at Walmart today.
Thursday, April 28, 11 a.m. Pacific

Mobile Panel 101: Reaching Millennials and Other Elusive Demographics
Tuesday, May 10, noon Pacific

Click below to register for any or all of these half-hour sessions.

https://attendee.gotowebinar.com/rt/9141654506830765570