The answer is that, until now, reliable consumer insights obtained by identifying real people’s actual, validated buying journeys have been out of reach.
The new solution, Path 2 Purchase™ Platform, gives clients a panoramic window on real consumers’ journeys along their paths to purchase, both historically and in real time. The key is a first-party cohort of consumers who’ve downloaded an advanced survey and data-tracking app and can be observed as they move among locations relative to your research. And, thank to proprietary GeoNotification® technology, you can approach them with a survey at times and places of your choosing.
Path 2 Purchase™ gives you easy, one-stop fulfillment of all fundamental requirements for accurate, validated consumer data. Among them are:
Representativeness: Reach that reliably includes groups that are hard to access with online surveys. There’s strong representation of Hispanic consumers (20%), African Americans (14%) and Millennials/Gen Z, including ages 18-34 (66%).
Quality Experience: The consumers you’ll reach are gathered around and engaged by Surveys On The Go®, the highest-rated consumer research app. It earns glowing reviews and a 4.5 stars out of 5 rating on the Apple iOS and Google Play stores that reflects some 100,000 individual ratings. There’s no better indicator of the kind of smooth, rewarding panelist experience that’s at the heart of obtaining accurate, trustworthy data from representative respondents.
Right Research Environment: Apps are the mobile environment of choice, accounting for 92% of the time U.S. consumers spend with their smartphones. Meet them where they want to be met, with an excellent app experience that secures the engagement and panel stability needed for trustworthy consumer insights.
For a one-on-one demo to learn how Path 2 Purchase™ and its first-party consumers can power your specific research needs, just get in touch by clicking here.