MFour Mobile Market Research News and Updates

A win at Walmart: MFourDIY™ scores 1,000 completed surveys in 7 hours

Posted by admin on Apr 29, 2016 10:33:56 AM

How awesome would it be if you, the market researcher, could get answers from hundreds of shoppers at the exact moment they’re standing in the exact aisle of the exact retailer needed to extract the exact kinds of data you need? And fast?

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Topics: consumer, mfour, News, smartphone, Walmart, MFour Blog, gps, market research, survey

PACE-USC Education Poll Results

Posted by admin on Aug 26, 2015 3:33:19 PM

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Topics: mfour, mobile research, mobile surveys, technology, MFour Blog

MFour in the News - August 2015

Posted by admin on Aug 12, 2015 12:23:42 PM

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Topics: new hires, daily news queue, daily research news online, mediamatch 360, mfour, mobile research, mobile surveys, News, quirks, technology, mfour expansion, newport beach, research live

MFour Mobile Research Expanding Headquarters

Posted by admin on Aug 11, 2015 11:16:42 AM

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Topics: new hires, mfour, mobile research, mobile surveys, News, technology, MFour Blog, mfour expansion, newport beach

Game Changing New Technology in Market Research - MediaMatch 360°™

Posted by admin on Aug 11, 2015 11:11:42 AM

“Largest U.S. Mobile Panel Integrates Media Matching Technology for Breakthrough Media Measurement Tool”

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Topics: mediamatch 360, mfour, mobile research, mobile surveys, News, technology, MFour Blog, radiomatch, videomatch, admatch, media measurement

April Fools “Panel Going All Beeper, All the time!"

Posted by admin on Apr 11, 2015 9:37:44 AM

MFour Abandons All-Mobile Panel in Favor of "Beeper Technology."

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Topics: beeper, methodology, mfour, mobile research, mobile surveys, technology, MFour Blog, april fools, smart phones

1,000 Automotive Dealership Interviews, weekly!

Posted by admin on Mar 5, 2015 10:43:33 AM

Today, MFour Mobile Research announces its launch of Mobile Drivers - 1,000 weekly customer interviews conducted at more than 17,000 GeoValidated® automotive dealerships nationwide.

As you can see in the map below, over the last 7 days, we've conducted 1,012 interviews in dealerships across 34 states.

Current recall studies let respondents answer surveys up to six months after their visit.  By that time, memories have faded and researchers are getting a 'memory biased' perspective on customer experiences.

But our Surveys on the Go app push notifies our more than 600,000 active respondents that a survey is available any time they leave an automotive dealership around the United States.  Finally, you can hear from consumers as they leave the lot, at The Point-of-Emotion®about Purchase Intent, Brand Loyalty, Dealership Experience and more.  And because our Native App tracks respondents from dealer to dealer, you can also understand where they're headed next.

Moreover, Mobile Drivers lets a respondent record audio, video and take pictures of their experience, which is reported to clients through SPSS, Excel or MFour's Proprietary Moment-to-Moment® Reporting Platform.

Our interviews validate the fact that in-dealership studies provide faster responses, better insights and more accurate data then any other product on the market.  Click below and hear from actual respondents - one who purchased a new Hyundai and another who was looking for specific features, like a panoramic sunroof:
                                                                                              New Hyundai Sonata
                                                                                                Hyundai Santa Fe
We can interview by brand, by category, by type of driver and we can even add questions tailored to your needs within the omnibus portion of our weekly study.  If you would like more information or get a free issue of our  Mobile Drivers Weekly Report shoot us an email or give us a call.  We would be happy to speak with you.
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Topics: mfour, mobile research, mobile surveys, moment to moment, point of emotion, technology, MFour Blog, mobile drivers, native app, surveys on the go, geovalidated

Mobile Surveys Uncover What Gamers Want

Posted by admin on Feb 24, 2015 3:46:04 PM

This study was a joint effort by Marketcast and MFour Mobile Research leveraging MFour's mobile survey platform. The topic of study was what gamers expect (and want) from digital distribution.

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Topics: deeper insights, mfour, millennial, mobile research, mobile surveys, technology, MFour Blog, native app, surveys on the go, gamers

30 Minute Mobile Surveys? Yes, Here's How.

Posted by admin on Jan 28, 2015 3:31:21 PM

 

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Topics: methodology, mfour, mobile research, mobile surveys, technology, MFour Blog, native app, LOI

MFour's Mobile Research Uncovers Pothole Damages

Posted by admin on Dec 23, 2014 11:21:56 AM

Driving this holiday season? MFour's latest market research shows that half of American car owners have experienced damage to their vehicle as a result of potholes. Poor road conditions have cost consumers and the insurance industry at least $27 billion over the last five years. Winter weather months can create conditions that lead to accidents which may impact car owners' insurance rates, as premiums are determined by past claims, accidents and driving violations.

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Topics: holiday, mfour, mobile research, mobile surveys, technology, weather, MFour Blog

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