How awesome would it be if you, the market researcher, could get answers from hundreds of shoppers at the exact moment they’re standing in the exact aisle of the exact retailer needed to extract the exact kinds of data you need? And fast?
“Largest U.S. Mobile Panel Integrates Media Matching Technology for Breakthrough Media Measurement Tool”
MFour Abandons All-Mobile Panel in Favor of "Beeper Technology."
Today, MFour Mobile Research announces its launch of Mobile Drivers - 1,000 weekly customer interviews conducted at more than 17,000 GeoValidated® automotive dealerships nationwide.
Current recall studies let respondents answer surveys up to six months after their visit. By that time, memories have faded and researchers are getting a 'memory biased' perspective on customer experiences.
But our Surveys on the Go app push notifies our more than 600,000 active respondents that a survey is available any time they leave an automotive dealership around the United States. Finally, you can hear from consumers as they leave the lot, at The Point-of-Emotion®about Purchase Intent, Brand Loyalty, Dealership Experience and more. And because our Native App tracks respondents from dealer to dealer, you can also understand where they're headed next.
Moreover, Mobile Drivers lets a respondent record audio, video and take pictures of their experience, which is reported to clients through SPSS, Excel or MFour's Proprietary Moment-to-Moment® Reporting Platform.
This study was a joint effort by Marketcast and MFour Mobile Research leveraging MFour's mobile survey platform. The topic of study was what gamers expect (and want) from digital distribution.
Driving this holiday season? MFour's latest market research shows that half of American car owners have experienced damage to their vehicle as a result of potholes. Poor road conditions have cost consumers and the insurance industry at least $27 billion over the last five years. Winter weather months can create conditions that lead to accidents which may impact car owners' insurance rates, as premiums are determined by past claims, accidents and driving violations.