MFour Mobile Market Research News and Updates

Game Changing New Technology in Market Research - MediaMatch 360°™

Posted by admin on Aug 11, 2015 11:11:42 AM

“Largest U.S. Mobile Panel Integrates Media Matching Technology for Breakthrough Media Measurement Tool”

COSTA MESA, Calif. - MFour Mobile Research, the mobile market research industry leader, recently announced MediaMatch 360°™. This new product validates consumer exposure, tests recall & behavior with the first 24/7 real-time view of consumers, on the nation’s largest all-mobile Smartphone panel. Clients see total ad exposures and survey panelists in real-time.

• AdMatch™: Validate exposure by region, age, gender, measure ad recall & overall appeal, monitor behavior shifts & report data in real-time dashboards.

• VideoMatch™: Measure source and video content exposure, gauge effectiveness against competitors & view immediate dashboard reporting in real-time.

• RadioMatch™: Gauge on-air talent with follow-up surveys, validate music exposure by region, age, gender & measure drive-time media consumption against competition by MSA/markets.

Measure the world around you through your mobile device.

For more information about MFour Mobile Research, please visit www.mfour.com or call 714-754-1234 and ask for Allison Fletcher.

Topics: mediamatch 360, mfour, mobile research, mobile surveys, News, technology, MFour Blog, radiomatch, videomatch, admatch, media measurement

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