--- title: MFour - Mobile News Mix | campaign launch description: campaign launch | The MFour blog - The Mobile News Mix is a great source of news and information on mobile market research. --- [![Mobile Market Research - MFour](https://go.mfour.com/hubfs/Mfour_March2018/Image/MFour_Logos-07.png)](http://mfour.com/) - INDUSTRIES - [MARKET RESEARCH](https://mfour.com/market-research/) - [ADVERTISING](https://mfour.com/advertising/) - [AUTOMOTIVE](https://mfour.com/automotive/) - [CONSUMER GOODS](https://mfour.com/consumer-goods/) - [ENTERTAINMENT](https://mfour.com/entertainment/) - [POLITICAL](https://mfour.com/political/) - [RESTAURANT](https://mfour.com/restaurant/) - [RETAIL](https://mfour.com/retail/) - SURVEYS & DATA - SURVEYS - DATA - [CONSUMER PANEL](https://mfour.com/consumer-panel/) - WORKING WITH US - [FULL SERVICE](https://mfour.com/full-service/) - [DO-IT-YOURSELF](https://mfour.com/do-it-yourself/) - [DATA SERVICES](https://mfour.com/data-services/) - [CONTACT US](https://mfour.com/contact/) - [REQUEST QUOTE](https://mfour.com/quote/) - [SCHEDULE DEMO](https://mfour.com/schedule-demo/) - [CALL OR EMAIL](https://mfour.com/contact/) ## [Ad effectiveness: 5 mistakes to avoid at campaign launch](https://go.mfour.com/blog/ad-effectiveness-5-mistakes-to-avoid-at-campaign-launch) Posted by [MFour](https://go.mfour.com/blog/author/mfour) on Dec 2, 2019 8:00:00 AM - [Tweet](https://twitter.com/share) ![shutterstock_241851016](https://go.mfour.com/hs-fs/hubfs/shutterstock_241851016.jpg?width=5833&name=shutterstock_241851016.jpg) Marketing departments are strapped for time. They also struggle to measure the impact of the great work they do.  We feel you. Especially when it comes to [measuring ad effectiveness](https://mfour.com/advertising-effectiveness/) before launching a campaign. It’s a crucial step. Here are 5 mistakes to avoid when it's time to launch the campaign:  1. “We just don’t have time for testing. Run it!” 2. “Trust me, I know exactly what I’m doing. You’ll see.” 3. “We already tested these ads by asking around the office, people love it.” 4. “There’s no going back now, we’ve already invested too much in this campaign.” 5. “These ads aren’t something you can easily measure since they’re in video format.” Fact is, the companies that [measure ad effectiveness](https://mfour.com/advertising-effectiveness/) pre-launch and on-launch gain valuable insights. The feedback allows them to tweak (or fully pivot) to maximize their results. With MFour, you can measure out-of-home ads and measure social media ads in one place. Think of ad test as an insurance policy.  If the test goes well, awesome. If it doesn’t - well, thank goodness you tested first. Right? Because if the test goes badly, then you just saved your ad budget from getting dinged by several millions of dollars. Cue the music, you’re now a hero! So, will you measure your ads before your next campaign? 0 Comments [Click here to read/write comments](https://go.mfour.com/blog/ad-effectiveness-5-mistakes-to-avoid-at-campaign-launch#comments-listing) Topics: [mfour](https://go.mfour.com/blog/tag/mfour), [ad measurement](https://go.mfour.com/blog/tag/ad-measurement), [ad effectiveness](https://go.mfour.com/blog/tag/ad-effectiveness), [campaign launch](https://go.mfour.com/blog/tag/campaign-launch) [All posts](https://go.mfour.com/blog/all) ### Subscribe to Email Updates Blog Search Go ### Recent Posts ![mfour](https://go.mfour.com/hubfs/Mfour_March2018/Image/cropped-MFour_Logos-03-300x300.png) 19800 MacArthur Blvd. #700 Irvine, CA 92612 T. (714) 754 – 1234 F. (714) 754 – 1244 © 2018 MFour. All Rights Reserved. CONTACT US ×