Mobile News Mix

Surveys On The Go® Awarded CNET's "Best Apps to Earn Cash in 2019"

Posted by MFour on Jan 8, 2019 9:43:25 AM

Surveys On The Go®, MFour’s trail-blazing mobile research app, continues to ride high with consumers and tech tastemakers alike, eight years after its launch. SOTG’s latest distinction is making CNET Magazine/'s list of the “8 best moneymaking apps to earn cash in 2019.”

Tech writer Joshua Rotter made the picks, so kudos to him for recognizing excellence. We also appreciate his emphasis on data privacy. Rotter noted that in addition to providing an engaging way to earn money while being heard by Fortune 1000 companies as they hone the creation, refinement and marketing of products and services, SOTG users enjoy a guarantee to protect and never sell their Personal Identifying Information (PII).

In fact, a key distinction of SOTG versus many other sources of consumer data is an assurance that app-users’ identities and demographic information will be protected and used only in aggregated form, combined with survey answers from all other participants in a given survey.

We should note that while individual experts’ opinions of Surveys On The Go® carry weight, the aggregated opinions of multitudes of app users count the most. On that score, SOTG has long been the top mobile survey app, with average all-time ratings of 4.6 stars out of 5 on Google Play and 4.5 at the Apple iOS App Store. 

Why does it matter? The quality of the data depends on the quality of the survey experience and the size of the consumer panel available to take surveys. We always work hard to give the 2.5 million U.S. consumers who have downloaded SOTG the best experience, and we’re always grateful for their participation and support. The best in market research depends on them.

Topics: mobile consumers, mobile app, surveys on the go, mobile surveys, mobile market research, market research, CNET

Pro Football Survey: 80% of Fans Are Watching Regularly, but the Youngest Adults Are the Least Committed

Posted by MFour on Sep 11, 2018 6:04:37 PM


2018 Football Survey

The good news for professional football and the networks and advertisers who invest heavily in the games is that its viewing audience is extremely loyal. A survey of 600 fans who watched at least once during last weekend’s season-opening round of games found that 80% plan to follow pro football regularly, compared to 20% who said they’ll only watch occasionally.

A less reassuring data point for the pro football industry is that the younger the fan, the less likely they are to be a regular viewer. The 21- to 24-year-old bracket expressed the least loyalty, with 72% saying they’d watch regularly, compared to 82% among 25- to 34-year-olds and 85% for ages 35 to 44.

Still, among fans who watched during the opening weekend, 41% of all respondents said they expect to watch more pro football this season than they did in 2017, and only 4% said they’ll watch less often – with younger viewers matching the overall averages.

Amid widespread speculation that pro football’s command on American sports fans is slipping a bit, as reflected in TV ratings, MFour fielded a survey the morning after the season’s first long weekend had ended. The respondents were the sport's core demographic - males nationwide, ages 21 to 44.

One major change affecting sports viewership is the advent of streaming services that are seizing a share of the audience from cable, satellite and terrestrial carriers.

  • 15% of the fans surveyed said they were streaming NFL games instead of using a legacy viewing platform.
  • The average football streamer reported using two different services; the favorites were YouTube (41%), the NFL App (37%), Amazon Prime (30%), and Hulu with Live TV (21%).

The television set hasn’t lost its hold on viewers, with 90% reporting that they watched a game on a TV. But survey results underscored how we’re living in an age of multiple devices for individual consumers – and that the younger they are, the more device-diversified they are likely to be.

Here’s a comparison of 21- to 24-year-olds vs. the primarily Gen X audience in the 35 to 44 age bracket. Figures for the younger adults, including 21-year-olds who the U.S. Census Bureau categorizes as the leading edge of Gen Z, are stated first:

  • TV screens: 89% vs. 93%
  • Mobile phones: 36% vs. 23%
  • PCs: 32% vs.12%
  • Game consoles: 22% vs. 8%.

The older the respondent, the more likely he’d be watching at home: 87% of the Gen Xers, 76% of Millennials ages 25 to 34, and 69% in the younger-adult group. The inverse was true of watching games in a bar or restaurant, frequented by 13% of fans under 35, and 7% among those 35 to 44.

Watching football was a solitary pursuit for 21% of respondents; at the other end of the spectrum, 13% said they’d watched with 7 or more other people; 38% watched in groups of two or three.

Also of interest:

  • Nearly half the fans (46%) said they had fantasy football wagers riding on players’ performances. 
  • 61% of the fantasy players said they were enrolled in two or more leagues.
  • 12% are playing in at least four leagues.

Pro football Sundays (and Thursdays and Mondays) provide excitement for providers of food and drinks as well as the fans who consume them.

  • 72% of respondents said they had snack foods such as chips and dips during a game, 62% ate hot food, and 53% imbibed alcoholic drinks.
  • Beer and football go together like touchdowns and points after: 87% of those who drank said they’d had a beer.
  • 45% downed liquor or mixed drinks, 16% went for flavored malt beverages, 10% sipped wine, and 9% had hard cider. So there was a whole lotta mixin’ going on. The survey did not query respondents about post-game stomach distress. 
  • The most-favored beer brands were Bud Light (consumed by 35% of the survey's beer-drinkers), Corona (28%), Coors Light (21%), Budweiser (21%), Miler Lite (19%), Blue Moon (19%) and Heineken (17%).

As for the Super Bowl, the biggest event of the season for watching and consuming, 31 of the 32 NFL teams got votes when asked who would win. 

  • The Tennessee Titans (no votes), Arizona Cardinals, Buffalo Bills, Cincinnati Bengals and Tampa Bay Buccaneers were voted the least likely to succeed, each picked by fewer than 1% of respondents.
  • If you believe in the wisdom of crowds (which, after all, is the fundamental tenet of consumer research), the smart money, as usual, is on the Patriots (17%), followed by the Rams (11%), Packers (9%) and Eagles (8%).

Methodology: The 24-question survey was fielded Tuesday, Sept. 11 to U.S. males ages 21 to 44 who use MFour's proprietary mobile research app, Surveys On The Go®. 600 completes were collected within 3 hours. Qualifying respondents stated they are interested in the NFL and had watched at least one televised or streamed game during its opening weekend. 

Interested in on how you can achieve fast, accurate and representative quick-turnaround research data of your own? Just get in touch by clicking here.

Topics: pro football, surveys, mobile surveys, consumer insights, market research, surveys on the go

Case Study: Troubleshooting a Sports Drink's In-Store Displays

Posted by MFour on Aug 1, 2018 6:00:00 AM

Sports Drink blog 30July18

The Challenge:

Marketers of a sports drink brand were curious whether their beverage was being properly placed and displayed at a specific major retail chain's stores. Additionally, the beverage maker wanted to know if shoppers who bought its brand were satisfied with the selection of flavors and sizes?

The Solution:

MFour conducted a GPS geolocation study of the retail chain’s shoppers, intercepting them naturally as they entered a store and surveying them immediately on their smartphones via the mobile app Surveys on the Go®. Shoppers who said they had bought the client's sports drink from the retailer within the past 90 days qualified for the survey and were directed to find it. All 250 respondents also answered a photo question in the survey with their smartphone camera, showing the shelf display of the product and its competitors.

Key findings:

1. Confusion over where to look:

  • 34% of shoppers said they had a hard time finding the drink.
  • Shoppers named four different aisles where they had expected to find the drink.
  • Most looked first among bottled waters (39%) or sports drinks (48%).
  • Others initially checked in the juice or soda aisles.
  • 98% eventually did find the drink.

2. Dissatisfaction with display and product availability

  • 34% said they were dissatisfied with the display.
  • 36% said the product was not neatly arranged on the shelf.
  • 51% said they couldn’t find the flavor they wanted.
  • 53% couldn’t find the quantity-per-package they wanted.
  • 16% said the sports drink was not in stock.

3. Threat to in-store sales

  • 57% of respondents said they would be willing to buy the drink online.

Insights and recommendations:

  • Establish a single, consistent aisle location.
  • Display it with bottled waters or sports drinks, but not either-or.
  • Offer a single-bottle option, in addition to multi-bottle packages.
  • Provide more flavor variety and keep shelves well-stocked.
  • Improve visibility of the drink, which was often on the bottom shelf.

To learn how to build your own market research solutions like this and get results in hours, days, or just a few weeks, get in touch with us by clicking here.

Topics: case study, surveys on the go, mobile surveys, location based survey, gps

GDPR Is Good for Market Research Because it’s Good for Consumers

Posted by Vardan Kirakosyan on May 24, 2018 4:07:20 PM

GDPR Blog 10May18


May 25, the day the General Data Protection Regulation (GDPR) goes into effect in the European Union, is the day the consumer insights industry finally is being forced to become absolutely serious about data sourcing and data quality. At last, consumers who provide the data are being accorded the respect and fair and honest treatment they’ve always deserved. And that's good news for all consumer insights professionals who care about quality, and not just about filling quotas. 

GDPR’s impact on market research providers and buyers will be felt beyond the EU, because companies that collect data from consumers in EU countries must comply, regardless where they are based. Apple isn’t waiting: 9to5Mac reports that it's banning apps from its App Store if they don’t comply with a policy prohibiting publishers of iOS apps from providing consumers’ location data to third parties “without explicit consent from the user."

(For the detailed rundown you need on GDPR’s significant implications for the market research industry, attend the upcoming webinar, "The GDPR Survival Checklist for Market Researchers." It's happening May 31 at 10 a.m. Pacific/1 p.m. Eastern; to sign up, just click here.)

Meanwhile, U.S.-specific regulations similar to GDPR are in the pipeline, notably the California Consumer Right to Privacy Act of 2018, which will be put to a vote on the November ballot. The new law requires any company that collects data from consumers in California to disclose what’s being collected or sold, while giving each individual the right to opt out.

These new consumer rights are not a burden, but an opportunity for market research – and here’s why:

  • It has long been obvious that data quality can't be achieved unless researchers are truthful and transparent with the consumers they rely on to provide the data.
  • Treat consumers well, which most definitely means obtaining their informed consent to be surveyed or have their physical and digital journeys passively tracked, and they will reward you by upholding their end of the bargain with willing engagement and thoughtful survey responses.

Market research should have happily embraced this fundamental principle long ago, as soon as research methodology began its migration to digital space after having previously engaged consumers primarily by telephone call and face-to-face interview.

Instead, it has become commonplace for data providers and buyers alike to sacrifice quality for quantity in the race to keep completes coming from a public that’s increasingly reluctant to participate knowingly in online consumer research. Third-party, questionably sourced data can be a tempting short-cut for researchers who are desperate to make their projects feasible. But the industry has to do better than that, not just to respect the consumer, but to know precisely where the data is coming from. If you aren't in command of your data's sourcing, you're less likely to command respect as a fully credible and authoritative contributor to the process of making informed business decisions.

The beauty of GDPR for consumer insights is that it signals the end of cutting corners on data validation and data quality. GDPR means having to engage honestly and directly with first-party consumers, who now will have the explicit right to be treated as they’ve always deserved: as informed and willing research partners instead of mere “targets” for data extraction. 

What does this mean to the actual task of performing consumer research, and serving the clients who rely on it?

  • First, the flow of passively-tracked data is likely to be severely constricted for many suppliers and their customers. Consumers are becoming more aware that their locations and behaviors are being observed, and that they have a right to opt out.
  • Second, companies that purchase third-party  data will need to pay closer attention to how it’s being sourced. They’ll need assurances that the consumers providing it have received disclosures and have given consent, as required by the privacy laws. And if those assurances and verifications are lacking, the responsible, GDPR-compliant approach will be to shun data from those sources.
  • Third, brands and companies that need consumer data will now have to focus on the quality of research participants’ survey experiences. Industry resource GreenBook has repeatedly documented, and with rising concern, how panelists’ experience has been a secondary consideration, at best, for many consumer insights professionals. Now, in keeping with the consumer-first spirit of GDPR,  it’s time for the industry to truly earn consumers’ cooperation and consent by guaranteeing the good experiences and fair rewards that will make them want to opt in instead of tuning out. 

MFour welcomes the new privacy and consent laws because they’re the same rules under which we’ve always operated. We’ve recognized from the start that in research, as in retail, the consumer must come first. A quality experience for our research participants translates into quality data for our clients.

Transparency is built into our dealings with the more than 2 million U.S. consumers who have downloaded Surveys On The Go®, the pioneering mobile app MFour launched in 2011 to bring consumer research into the Smartphone Era.

  • For example, rather than track consumers' movements surreptitiously, or obtain merely technical, legalistic consent via fine print in the app’s terms of use, our policy is to give our app-users regular reminders that we would like them to turn on their devices’ location features. 
  • We make sure they understand that, in return for letting us keep track of their whereabouts, they are more likely to qualify for location-based surveys whose cash rewards are especially attractive.
  • The proposition is clearly stated, and the decision is theirs to make. It's what fair-dealing with consumers in the research realm demands: always making it clear that they have agency over their data and participation.
  • If a consumer who uses Surveys On The Go® would rather not be tracked by location, that’s fine; that person remains an app-user in good standing, and is still eligible for studies that are not location-sensitive. Personally identifiable information is always kept confidential and not shared with clients or anybody else.

To see what it takes to win consumers' trust in the research experience and gain their informed consent, you can visit the iOS App Store and Google Play, then search for Surveys On The Go®. Many consumers have left comments about their experiences with the app, and more than 70,000 have quantified their opinions by giving SOTG a rating of 4.5 stars out of 5.

So the days of dubiously sourced, catch-as-catch-can data acquisition are dwindling. Now the Digital Era is edging closer to maturity, and the Wild West mentality that has allowed some data collectors to play fast and loose with transparency and consent has nearly run its course.

Like it or not, market research, too, will be forced to focus on how data is sourced, while emphasizing the consumers' right to transparency about how and why their data is being collected. The realization will spread industry-wide that data quality comes first, that it doesn’t come dirt cheap, and that it doesn’t come from just anywhere, but from reliable, validated, first-party consumers who are being treated fairly and transparently, and having quality research experiences.  

Vardan Kirakosyan is MFour's Vice President of Research Solutions.

To go deeper into GDPR and its implications for the insights industry, remember to sign up for our webinar, "The GDPR Survival Checklist for Market Researchers," presented by Vardan Kirakosyan of MFour. It's happening May 31 at 10 a.m. Pacific/1 p.m. Eastern. To register, just click here. 

Topics: consumer insights, surveys on the go, mobile research, GDPR, market research, data quality

A Video Love Letter to MFour

Posted by admin on May 10, 2016 4:56:27 PM

Aw, shucks. We’re absolutely touched by this loving endorsement sent in today by one of the million Americans who make up our superb Surveys on the Go® panel. You made our day!

Check it out below:

[video width="144" height="192" mp4=""][/video]

Topics: MFour Blog, MFour Mobile Research, News, panelists, reviews, surveys on the go

Introducing MFourDIY, A Mobile Research Revolution for the Masses

Posted by admin on Apr 19, 2016 2:24:19 PM


NextGen DIY mobile design means no more Monkeying around with antiquated panels and platforms

Dive in at

MFour Mobile Research launched MFourDIY, the next breakthrough in fast, accurate, reliable, easily accessible consumer survey data. It’s a new, cost-efficient way to field all-mobile, do-it-yourself surveys by exploiting the vast capabilities of the phones hard-wired to consumers’ hands. MFourDIY extends the unrivaled clout of Surveys on the Go® to anyone who needs excellent market research that can fully include hard-to-reach demographics such as Millennials, Hispanics and African Americans.

Clients can create a free account, design sophisticated surveys and access more than a million consumers via the Surveys on the Go®, mobile smart phone app. Check out the platform by visiting

MFour DIY arrives already vetted by forward-looking brands and researchers who’ve stepped up to field mobile surveys during the platform’s Beta-testing. Their experiences speak for themselves.

  • “Easy to program and field.” Derek Turk, Vice President of Ratings & Research, Lionsgate Entertainment Inc.
  • "The best DIY research.” Micah Mack, Shopper Insights Marketing Manager, PepsiCo

“We’re democratizing all-mobile research. We’ve got the only all-mobile platform and it’s getting rave reviews,” St. Hilaire said.

Topics: chris st. hilaire, lionsgate, MFour Blog, MFour Mobile Research, mfourdiy, mobile, News, pepsico, smartphone, surveys on the go

MFour App, “Survey’s on the Go” Among Top in App Store

Posted by admin on Jan 29, 2016 8:22:58 AM

“Surveys on the Go® ranked top 80 in app store busiest app section, lifestyle”

National mobile market research firm MFour Mobile Research’s Surveys on the Go® application is among Apple’s top apps, ranking 80 in the lifestyle section of the app store, among more than 2 million applications. Its ease of use, stellar customer service, and panelist incentive all push this application above of the rest, and contribute to its 4.5 star rating with more than 28,000 reviews.
“It’s simple. We treat our panelists well so they recommend our app to their friends,” said MFour CEO Chris. St. Hilaire. MFour also reported that more than 2,000 new panelists are signing up to participate daily.

Topics: apple app store, lifestyle app, MFour Blog, MFour Mobile Research, mobile apps, News, surveys on the go

Surveys on the Go featured as Top App to Help Make You Money

Posted by admin on Jan 20, 2016 8:32:43 AM, LA’s hub for startups and tech, recently ran an article of the “Top 8 apps to help you make money," and featured Surveys on the Go®as the top app. The full article has been linked below, check it out!

Topics: built in la, four mobile research, MFour Blog, surveys on the go, top apps to make you money, Uncategorized

Self Magazine Lists Surveys on the Go® as Top Research App

Posted by admin on Jan 12, 2016 8:31:08 AM

self mag picWith more than 40,000 new panelist sign-ups in December, MFour Mobile Research’s Surveys on the Go® mobile survey application continues to gain momentum, with national magazine, Self featuring Surveys on the Go® as a top research application for “boosting your bank account.”

Self wrote “while the surveys typically pay around $1 each, according to reviews they usually only take a few minutes to complete, meaning you can reach the $10 minimum to cash out on PayPal pretty easily.” Not only is PayPal an option, but Amazon gift cards have also been added recently as an additional instant mobile payment option. This new option expands choices for panelists to cash out once they hit the $10 minimum.

Click here to read the full article.

Topics: amazon, MFour Blog, MFour Mobile Research, News, paypal, self magazine, surveys on the go, top 10 apps

Surveys on the Go Rated #1 by Digital Synopsis

Posted by admin on Oct 6, 2015 12:10:35 PM

The website Digital Synopsis, described as showcasing the best ideas in design, advertising & visual communication and reporting on the latest trends, marketing innovations & design, recently released a list "Make Money with These 15 Smartphone Apps That Pay You for Using Them." Of the 15 apps reviewed, Surveys on the Go ranked #1!

Screen Shot 2015-10-06 at 7.59.25 AM

Click here for full article.

Topics: android, app store, digital synopsis, iPhone, market research, MFour Mobile Research, mobile market research, mobile panel, News, surveys on the go, trackers

Post a comment

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all