Mobile News Mix

MFour Introduces Digital Brand Studies

Posted by Mike Boehm, MFour on Jan 15, 2019 6:17:37 PM

 Digital Brand Studies

MFour Introduces Digital Brand Studies for Validated, Non-Inferred Advertising Metrics

Finally, a Mobile-First Digital Ad Measurement Solution Built for the Smartphone Era

Irvine, CA: MFour Mobile Research, the recognized leader in GPS survey technology and consumer data, introduces Digital Brand Studies, bringing a much-needed mobile-first approach to ad-effectiveness measurement for digital advertising.

Mobile advertising now accounts for 70% of all digital spending, per eMarketer. Digital Brand Studies obtain fast survey feedback from actual, exposed mobile consumers, enabling brands and agencies to assess lift, awareness and intent to buy using deterministic data, not probabilistic modeling.

The difference-maker is MFour’s carefully-profiled, first-party consumer panel – 2.5 million U.S. consumers who use the Surveys On The Go® mobile research app. They provide reliable representation of key mobile audiences digital advertising campaigns need to reach, including Millennials, GenZ, Hispanics and African-Americans.

“Until now, digital ad measurement has been directional at best, focused on desktops rather than smartphones despite consumers' massive shift to mobile,” said Chris St. Hilaire, MFour’s co-founder and CEO. “Brands are shifting ad spend to mobile because they know that’s where consumers are. Digital Brand Studies don't just guess. They provide accurate, validated metrics. Measuring ad effectiveness doesn’t have to be like reading tea leaves anymore.”

Here’s what users of Digital Brand Studies can expect:

  • MFour’s all-mobile panel and cross-platform approach registers mobile ad exposures and desktop exposures.
  • Interview two demographically matched audiences of at least 100 consumers each: an exposed test group and an unexposed control group.
  • Real-time reporting enables in-flight optimizations of ad campaigns.

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  • Choose a turnkey solution that includes impact analysis, or a custom solution for more in-depth analysis and attribution.

 Digital Brand Studies cost $5,000 for the standard option and $12,000 for a Plus option adding crosstabs, data analysis and custom attribution metrics. To learn more, contact solutions@mfour.com.

Topics: digital advertising, mobile solutions, mobile consumers

Surveys On The Go® Awarded CNET's "Best Apps to Earn Cash in 2019"

Posted by MFour on Jan 8, 2019 9:43:25 AM

Surveys On The Go®, MFour’s trail-blazing mobile research app, continues to ride high with consumers and tech tastemakers alike, eight years after its launch. SOTG’s latest distinction is making CNET Magazine/Download.com's list of the “8 best moneymaking apps to earn cash in 2019.”

Tech writer Joshua Rotter made the picks, so kudos to him for recognizing excellence. We also appreciate his emphasis on data privacy. Rotter noted that in addition to providing an engaging way to earn money while being heard by Fortune 1000 companies as they hone the creation, refinement and marketing of products and services, SOTG users enjoy a guarantee to protect and never sell their Personal Identifying Information (PII).

In fact, a key distinction of SOTG versus many other sources of consumer data is an assurance that app-users’ identities and demographic information will be protected and used only in aggregated form, combined with survey answers from all other participants in a given survey.

We should note that while individual experts’ opinions of Surveys On The Go® carry weight, the aggregated opinions of multitudes of app users count the most. On that score, SOTG has long been the top mobile survey app, with average all-time ratings of 4.6 stars out of 5 on Google Play and 4.5 at the Apple iOS App Store. 

Why does it matter? The quality of the data depends on the quality of the survey experience and the size of the consumer panel available to take surveys. We always work hard to give the 2.5 million U.S. consumers who have downloaded SOTG the best experience, and we’re always grateful for their participation and support. The best in market research depends on them.

Topics: mobile consumers, mobile app, surveys on the go, mobile surveys, mobile market research, market research, CNET

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