Mobile News Mix

We did it – 200 7-Eleven interviews in just 139 minutes!

Posted by admin on May 25, 2016 3:59:19 PM



Yes, we did what we promised we’d do, live and in full view of the market research industry. Breaking “MR’s equivalent of the sound barrier,” as we somewhat facetiously had put it when we announced today’s little showcase.


When you're hot you're hot, so we've decided to open up our quotas and see how many completes we'll receive by 5pm.


Guess how many interviews we'll receive by 5pm. Whoever comes closest will receive $500 in their MFourDIY account. Email your guess to


Here's how it happened: starting at noon, Pacific, we geolocated members of our million-member all-mobile active panel just as they left 7-Elevens across the nation, and sent them a short survey about their shopping experience.


It took just 2 hours and 19 minutes to land the 200 completed surveys we vowed to fetch in no more than five hours – or suffer public humiliation. We did it with MFourDIY, the first all-mobile do-it-yourself survey tool. Many thanks to those who tuned in, and we hope your jaws don’t hurt from dropping.


As you’ll see in the chart below, we drew this rapid data from a demographically diverse group that included nationally representative proportions of Hispanics/Latinos, African-Americans and other racial and ethnic groups. And we were particularly successful in collecting interviews from Millennials, a smartphone-loving consumer demo that only all-mobile research can reliably reach.


Today's test was a 5-minute survey, but MFourDIY can handle lengthy ones, too. With a 15-minute LOI, you'll get 90% completion rate. After today's test, you know our promises are good.


But the point of this exercise wasn’t for MFour Mobile Research to puff out its chest over the unique, proprietary research technology and uniquely responsive panel that enabled us to pass the test. It’s to show the market research industry that we’ve entered a new all-mobile age, and that we’re all in it together. We will adapt successfully, we will serve our clients better than we ever have, and we will prosper and thrive.


Click here to learn more information about MFourDIY.


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Screen Shot 2016-05-25 at 3.52.50 PM


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Topics: 7-eleven, MFour Blog, MFour Mobile Research, millennials, smartphone, survey race

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