How would you like to field a survey to people walking out of 7-Elevens and get 200 quality interviews within five hours? You’re thinking that you’d love it to death – if only it could be done.

To prove the power of all-mobile research, we’re going to show you how -- and we’ll do it in death-defying real time in front of the whole market research industry.

Tune in Wednesday at 12 noon Pacific to watch MFour’s groundbreaking new all-mobile, do-it-yourself survey-building platform, MFourDIY, go for broke to break MR’s equivalent of the sound barrier. We’ll field a five-minute survey to members of our nationwide panel who we’ll geo-locate on their smartphones as they leave 7-Eleven stores in all 50 states. We’ll land an incomparably fast 200 completes about their shopping experience in five hours – or come off looking like utter fools.

Sound risky? Well, maybe – but when we’re done you’ll know we’re not fooling around. And you’ll have witnessed just a fraction of what MFour’s custom technology and MFour’s superior, million-member, all-mobile active panel can do for you. For instance, if you need 1,000 completes, you’ll get them within 24 hours – easy.

You’ll see our real-time results from 7-Elevens on the same project tracker you’ll be using when you, too, jump on MFourDIY, the fastest set of wheels in do-it-yourself market research. In the meantime, click here to kick our zoom machine’s tires before the big race.

Starting time is Wednesday at 12 p.m., Pacific. The checkered flag waves at 5 p.m., whether we’ve hit 200 completes or not. Be There!