Are you ready to join the wave of consumer insights professionals who are diving deep into mobile research? If the answer is yes, then congratulations on making that transformative decision.

But taking the dive is just the first step. No methodology will work if the execution is poor. With that in mind, here are eight key questions any savvy mobile-insights buyer should ask. And be sure not to settle for anything less than answers that are authoritative, assured and completely specific to the kinds of projects you need to accomplish. 

• Is the mobile research you're selling the same as your online research, only more portable?

• What specific research capabilities does mobile bring to the table?  

• Where's the sample coming from?

• What level of representation and responsiveness can I expect? 

• Is it true that mobile surveys need to be kept extremely short? 

• I've heard the way to go is "mobile optimized." What exactly does that mean? And is that really true?

• There's lots of talk in the insights industry about how important it is to give survey-takers a quality experience. How does your mobile system accomplish that?

• Can you give me some validation about response rates and respondents' satisfaction with your mobile surveys?

You can get the fast, authoritative answers you need to these questions and more by setting up a one-on-one demo that will focus on meeting your projects' specific needs, and how they align with mobile research capabilities powered by proprietary technologies such as GeoIntensity^® and GeoNotification^®, which enable state-of-the art location-based surveys.

We'll talk about tailoring solutions to your needs, whether it's a custom-research project where MFour provides everything from design and programming through analysis, or taking advantage of the fast insights you can get from a proprietary, mobile-only automated research solution such as Path-2-Purchase™ Platform and  MFourDIY^®. Just get in touch by clicking here.

Sarah Chung, Jim Timony and Joan Martinez (L-R)

MFour welcomes three new employees who together bring more than 60 years of experience to its Sales and Operations teams.

In Sales, veteran market research executive Jim Timony joins as a Senior Solutions Executive, and Sarah Chung as Solutions Executive. Joan Martinez has joined the Operations team as a Senior Research Consultant.

Jim has been immersed in consumer insights for more than 25 years. At GFK he rose to Vice President of Media and Communications Research, and won an Employee of the Year award. More recently, he was Phoenix Marketing’s Vice President of Converged Technology & Media. He brings extensive experience in designing and overseeing qualitative and quantitative projects, and in guiding clients to new methodologies that provide a clear roadmap for growth. At MFour, Jim will help clients benefit from unprecedented capabilities, including measuring and testing mobile ads’ effectiveness and gaining insights via the new Path-2-Purchase™ Platform. Jim earned a Bachelor’s degree in Business Administration and Economics from Franklin Pierce College. He’s a golfer and a football fan, and enjoys spending time with his family.

Joan has 20 years of market research experience across a wide range of business categories, which she’ll apply to understanding MFour clients’ goals and guiding them to successful projects, from survey design through analysis and recommendations. Most recently she was Research Director for Alter Agents, Inc. Joan holds a Bachelor’s degree in History from California State University, Los Angeles. She’s an avid golfer, and is especially proud that she was one of two women who qualified for the championship round of the 2016 Southern California Golf Association’s Amateur Net Score tournament. As befits a stats and numbers expert, Joan also has played competitive poker. She says she has been unusually successful in raffles and playing the lottery, which she attributes to having been blessed by Pope John Paul II when he visited her native Guam in 1981.

Sarah brings more than 17 years’ sales experience to MFour, including positions with Salesforce, Ingram Micro, Alteryx and Kimberly Clark. At MFour she will guide clients toward Path-2-Purchase™ solutions that include identifying audiences with behavioral and profiling data housed in Consumer Knowledge Center, coupled with real-time, location-specific surveys. Sarah is an alumnus of California State University, Long Beach, where her focus was business administration. She is a dedicated gastro-tourist, enjoys spectator sports (especially basketball) and likes spending time with her husband and her dog, Louie.

Welcome aboard, Sarah, Jim and Joan!

Get the Only All-Mobile DIY Solution

Tune in Wednesday, August 17, at 11:30 a.m., Pacific, for "MFourDIY: Getting Started," a webinar focusing on the industry's only all-mobile, do-it-yourself survey building platform.

Facebook continues to grow incredibly rich – thanks to its big bet on connecting with people who use mobile devices.

Here are the mobile-relevant numbers from Facebook’s latest earnings report, released today. MFour Mobile Research, the leader and pioneer in all-mobile consumer surveys, urges the market research industry to take special note.

•  Facebook had 1.51 billion unique monthly active mobile users during the first three months of 2016. They accounted for 91.5% of the site’s users.
•   Mobile users were up 21% from the first quarter of 2015.
•  Facebook raked in $4.3 billion in mobile advertising. That accounted for 79% of the company’s $5.4 billion in revenue.
• Facebook made a $2 billion profit for the quarter, more than double last year’s take for the first quarter.

The social media giant has come a long way from 2012, when it had virtually no mobile ad revenue.  As the New York Times put it in a recent article, Facebook “was late to realize the importance of mobile phones; for years, its smartphone app was a slow, kludgy mess, and until just a few years ago it had no mobile revenue to speak of…. Facebook now derives the vast majority of its revenue from mobile ads. Its sales are growing at a breathtaking clip.”

Market research also has been “late to realize the importance of mobile phones.”  But as Facebook shows us, it’s better late than never – WAY better.

MFour, based in Irvine, CA., invented all-mobile consumer research in 2011. Its million-member active panel of survey-takers is the largest, most diverse posse you can reach via smartphone for fast, demographically inclusive, high-impact consumer insights. Now MFour is democratizing mobile research with MFourDIY, its new do-it-yourself mobile survey platform. Check out a special introductory offer at mfourdiy.com.

Mobile rules. Mobile earns. Don’t take our word for it, take Mark Zuckerberg’s.

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August is a busy month for MFour, with new hires, rollout of MediaMatch 360° technology, and news of our impending expansion to Newport Beach. Here are some of MFour's recent press mentions below, including coverage by Quirks, Research-Live, and Daily Research News Online.

New Hires

MFour welcomed Andrea Han to the team as Senior Research Consultant. Han comes with 16 years of quantitative market research experience, click here to see press coverage by Research-Live

MediaMatch 360° Rollout

MediaMatch 360° launched, a product that integrates media matching technology, validates consumer behavior, and tests recall & behavior with a real-time view of consumers. Click here to see press coverage by: Quirks, by Research-Live, and by Daily Research News Online

MFour Expansion News

MFour is moving to a 14,000 square foot office in Newport Beach , effective November 1, to accommodate the growth of the company and its staff. Click here to see press coverage by Quirks and Daily Research News Online

“Company doubling research and development staff in 2015”

National mobile market research company MFour Mobile Research is tripling its office space and relocating to larger offices to support the rapid growth of the business and its staff. The move will be effective November 1, 2015 to Newport Beach Gateway, where the offices will overlook Newport Beach’s Upper Back Bay Preserve.

MFour will occupy more than 14,000 square feet of space in its new building, compared to the 3,800 square feet it occupies at its current space. When asked about the move, MFour CEO Chris St. Hilaire explained, “it is important to get our growing staff on one floor so we remain collaborative as we continue to establish best practices for mobile market research designs and fielding.”

The larger space reflects the collaborative nature of the company and its core values, featuring an open floor plan, 3 conference rooms, quiet rooms for sales staff, along with work-life amenities such as an on-site gym and bistro.

MFour Mobile Research is the mobile market research industry leader. With its native app, Surveys on the Go® and the largest mobile panel in the industry, MFour leverages the advanced technologies found in todays mobile devices to acquire more accurate research data and reach the hardest-to-find demographic groups.

For more information about MFour Mobile Research, please visit mfour.com or call 714.754.1234 and ask for Allison Fletcher.

“Largest U.S. Mobile Panel Integrates Media Matching Technology for Breakthrough Media Measurement Tool”

COSTA MESA, Calif. - MFour Mobile Research, the mobile market research industry leader, recently announced MediaMatch 360°™. This new product validates consumer exposure, tests recall & behavior with the first 24/7 real-time view of consumers, on the nation’s largest all-mobile Smartphone panel. Clients see total ad exposures and survey panelists in real-time.

• AdMatch™: Validate exposure by region, age, gender, measure ad recall & overall appeal, monitor behavior shifts & report data in real-time dashboards.

• VideoMatch™: Measure source and video content exposure, gauge effectiveness against competitors & view immediate dashboard reporting in real-time.

• RadioMatch™: Gauge on-air talent with follow-up surveys, validate music exposure by region, age, gender & measure drive-time media consumption against competition by MSA/markets.

Measure the world around you through your mobile device.

For more information about MFour Mobile Research, please visit www.mfour.com or call 714-754-1234 and ask for Allison Fletcher.