Mobile News Mix

MFour Adds 3 Experienced Pros in Sales and Research Operations

Posted by MFour on Apr 19, 2018 9:30:00 AM

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Sarah Chung, Jim Timony and Joan Martinez (L-R)

MFour welcomes three new employees who together bring more than 60 years of experience to its Sales and Operations teams.

In Sales, veteran market research executive Jim Timony joins as a Senior Solutions Executive, and Sarah Chung as Solutions Executive. Joan Martinez has joined the Operations team as a Senior Research Consultant.

Jim has been immersed in consumer insights for more than 25 years. At GFK he rose to Vice President of Media and Communications Research, and won an Employee of the Year award. More recently, he was Phoenix Marketing’s Vice President of Converged Technology & Media. He brings extensive experience in designing and overseeing qualitative and quantitative projects, and in guiding clients to new methodologies that provide a clear roadmap for growth. At MFour, Jim will help clients benefit from unprecedented capabilities, including measuring and testing mobile ads’ effectiveness and gaining insights via the new Path-2-Purchase™ Platform. Jim earned a Bachelor’s degree in Business Administration and Economics from Franklin Pierce College. He’s a golfer and a football fan, and enjoys spending time with his family.

Joan has 20 years of market research experience across a wide range of business categories, which she’ll apply to understanding MFour clients’ goals and guiding them to successful projects, from survey design through analysis and recommendations. Most recently she was Research Director for Alter Agents, Inc. Joan holds a Bachelor’s degree in History from California State University, Los Angeles. She’s an avid golfer, and is especially proud that she was one of two women who qualified for the championship round of the 2016 Southern California Golf Association’s Amateur Net Score tournament. As befits a stats and numbers expert, Joan also has played competitive poker. She says she has been unusually successful in raffles and playing the lottery, which she attributes to having been blessed by Pope John Paul II when he visited her native Guam in 1981.

Sarah brings more than 17 years’ sales experience to MFour, including positions with Salesforce, Ingram Micro, Alteryx and Kimberly Clark. At MFour she will guide clients toward Path-2-Purchase™ solutions that include identifying audiences with behavioral and profiling data housed in Consumer Knowledge Center, coupled with real-time, location-specific surveys. Sarah is an alumnus of California State University, Long Beach, where her focus was business administration. She is a dedicated gastro-tourist, enjoys spectator sports (especially basketball) and likes spending time with her husband and her dog, Louie.

Welcome aboard, Sarah, Jim and Joan!

Topics: mike boehm, mobile research, mobile targeting, mike bohemia, Path-2-Purchase™ Platform, consumer insights

LA Times Veteran Joins MFour

Posted by admin on Apr 6, 2016 3:12:05 PM

 

Veteran Los Angeles Times reporter Mike Boehm has joined MFour Mobile Research as Director of Communications. Boehm will help the company extend its reach as the nation’s leading provider of mobile consumer research through its 4.5 star rated smart-phone application, Surveys on the Go®.

 

He comes to Irvine, CA.-based MFour after a long career as a newspaper reporter. Boehm recently left the Times after nearly 28 years as a pop music critic and a news and feature reporter covering museums, theater and other branches of the arts. Previously he was employed as a staff writer for the Providence (RI) Journal, the Miami Herald and the News-Times of Danbury, CT. Boehm grew up in Connecticut and earned a bachelor’s degree in English from Yale University and a masters from the Columbia University Graduate School of Journalism.

 

Press mentions of Boehm:

 

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Topics: MFour Mobile Research, mike boehm, new hire, News, la times, MFour Blog, director of communications

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