MFour Mobile Market Research News and Updates

How Did 7-Eleven Boost Traffic 53% in One Day?

Posted by MFour on Jul 13, 2018 7:00:00 AM

 

Serve free Slurpees, get 53% more customers.

That was the sweet deal for 7-Eleven in its annual July 11 Slurpee giveaway, in honor of July 11 being 7-11. We were able to quickly quantify this huge spike in nationwide store traffic because we track U.S. consumers’ shopping journeys 24-7 on our Path-2-Purchase™ Platform.

Platform users get location-visit data that’s updated daily, encompassing visits to 12.5 million commercially relevant locations nationwide, including all outlets of the top 1,000 U.S. retailers.

And here’s why it matters, using the 7-Eleven Day giveaway as an example.

  • What will happen in the days and weeks following 7-Eleven customers’ big Slurpee binge? Will the surge in traffic be nice and sticky, or will it melt away like a cup of ice in the summer heat? Answers are at your fingertips, because Path-2-Purchase™ is always on, providing an inexhaustible fountain of validated consumer-journey intelligence for everyone.
  • Did 7-Eleven’s free Slurpees peel away customers who typically go to a different store for cold drinks, gasoline, and other C-store sundries? You can identify other brands’ frequent visitors and see whether they defected to 7-Eleven on 7-11 to get that free refreshment. And you can keep tracking them as time goes on, to see whether it was a one-day stand, or whether they are now going steady with 7-Eleven.
  • What kinds of product giveaways would work for a different C-Store or for a Quick-Serve Restaurant? With Path-2-Purchase™ you can identify and target consumers who visited 7-Eleven on free Slurpee day, and send them a survey. Ask what they thought of 7-Eleven’s giveaway, and what kinds of items they’d go out of their way to get for free at another chain’s stores. 
  • Do the same kind of research around any retailer or brand’s major promotion, whether it’s daylong, weeklong, or monthlong.
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Topics: mobile research, mobile surveys, mobile targeting, Path-2-Purchase™ Platform, retail

Free Trial: Combine First-Party Observed Behavior With Surveys at 12.5 Million U.S. Locations

Posted by MFour on Jun 5, 2018 4:15:15 PM

Marketing and consumer insights professionals who've visited the the MFour blog have seen lots of posts about the new Path-2-Purchase™ Platform. Now you can experience it for yourself. We've debuted a free, interactive Path-2-Purchase™ dashboard, and as you play with it, you'll see it's a dramatic step forward for the art of targeting and tracking consumers across their buying journeys. 

Read the full details here. Or to jump right into your free trial, just click here.

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Topics: mobile targeting, mobile market research, market research, Path-2-Purchase™ Platform, consumer insights

MFour Adds 3 Experienced Pros in Sales and Research Operations

Posted by MFour on Apr 19, 2018 9:30:00 AM

  

Sarah Chung, Jim Timony and Joan Martinez (L-R)

MFour welcomes three new employees who together bring more than 60 years of experience to its Sales and Operations teams.

In Sales, veteran market research executive Jim Timony joins as a Senior Solutions Executive, and Sarah Chung as Solutions Executive. Joan Martinez has joined the Operations team as a Senior Research Consultant.

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Topics: mike boehm, mobile research, mobile targeting, mike bohemia, Path-2-Purchase™ Platform, consumer insights

3 Friday Insights Into Mobile Research

Posted by admin on Oct 21, 2016 10:15:56 AM
Here's your Friday roundup of 3 items from our blog to keep you up to speed on mobile research as you head into the weekend.
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Topics: mobile targeting, MFour Blog, mobile market research, mrx

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