What is Path-2-Purchase™?

Finally, you have the ability to combine observational data with consumers surveys – all validated and all first-party. We enable you to survey consumers immediately at any place and time. Explore insights from over 2 million first-party validated consumers, across the top 1,000 retail locations in the U.S. Fill out the form to unlock a historical archive of consumer knowledge.
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The data's just better here.

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Target validated first-party panelists by where they go before and after visiting a Path To Purchase point of interest.
Track
Track validated first-party consumers across 12.5 million U.S. locations to identify who goes where, and why.
Append
Select validated first-party consumers for surveys at any point in their shopper journey.

Path-2-Purchase™

Observe validated consumers’ natural journey across 12.5 million U.S. locations. Understand who’s going where, when and why. Identify, define, and target customer segments by accessing a comprehensive historical archive of stored consumer journeys.