Facebook continues to grow incredibly rich – thanks to its big bet on connecting with people who use mobile devices.

Here are the mobile-relevant numbers from Facebook’s latest earnings report, released today. MFour Mobile Research, the leader and pioneer in all-mobile consumer surveys, urges the market research industry to take special note.

•  Facebook had 1.51 billion unique monthly active mobile users during the first three months of 2016. They accounted for 91.5% of the site’s users.
•   Mobile users were up 21% from the first quarter of 2015.
•  Facebook raked in $4.3 billion in mobile advertising. That accounted for 79% of the company’s $5.4 billion in revenue.
• Facebook made a $2 billion profit for the quarter, more than double last year’s take for the first quarter.

The social media giant has come a long way from 2012, when it had virtually no mobile ad revenue.  As the New York Times put it in a recent article, Facebook “was late to realize the importance of mobile phones; for years, its smartphone app was a slow, kludgy mess, and until just a few years ago it had no mobile revenue to speak of…. Facebook now derives the vast majority of its revenue from mobile ads. Its sales are growing at a breathtaking clip.”

Market research also has been “late to realize the importance of mobile phones.”  But as Facebook shows us, it’s better late than never – WAY better.

MFour, based in Irvine, CA., invented all-mobile consumer research in 2011. Its million-member active panel of survey-takers is the largest, most diverse posse you can reach via smartphone for fast, demographically inclusive, high-impact consumer insights. Now MFour is democratizing mobile research with MFourDIY, its new do-it-yourself mobile survey platform. Check out a special introductory offer at mfourdiy.com.

Mobile rules. Mobile earns. Don’t take our word for it, take Mark Zuckerberg’s.

MFour’s ongoing webinar series educating market research professionals about its powerful yet simple to use new MFourDIY survey-building platform continues Thursday, April 28 at 11 a.m., Pacific Time.

Join us for a half-hour session we’re calling “Building GPS-Enabled Surveys: A thousand completes at Walmart today.”

Here are all the currently-scheduled webinars and their topics:

Building GPS-Enabled Surveys: A thousand completes at Walmart today.
Thursday, April 28, 11 a.m. Pacific

Mobile Panel 101: Reaching Millennials and Other Elusive Demographics
Tuesday, May 10, noon Pacific

Click below to register for any or all of these half-hour sessions.

https://attendee.gotowebinar.com/rt/9141654506830765570

NextGen DIY mobile design means no more Monkeying around with antiquated panels and platforms

Dive in at mfourdiy.com

MFour Mobile Research launched MFourDIY, the next breakthrough in fast, accurate, reliable, easily accessible consumer survey data. It’s a new, cost-efficient way to field all-mobile, do-it-yourself surveys by exploiting the vast capabilities of the phones hard-wired to consumers’ hands. MFourDIY extends the unrivaled clout of Surveys on the Go® to anyone who needs excellent market research that can fully include hard-to-reach demographics such as Millennials, Hispanics and African Americans.

Clients can create a free account, design sophisticated surveys and access more than a million consumers via the Surveys on the Go®, mobile smart phone app. Check out the platform by visiting mfourdiy.com

MFour DIY arrives already vetted by forward-looking brands and researchers who’ve stepped up to field mobile surveys during the platform’s Beta-testing. Their experiences speak for themselves.

• “Easy to program and field.” Derek Turk, Vice President of Ratings & Research, Lionsgate Entertainment Inc.

• "The best DIY research.” Micah Mack, Shopper Insights Marketing Manager, PepsiCo

“We’re democratizing all-mobile research. We’ve got the only all-mobile platform and it’s getting rave reviews,” St. Hilaire said.

MFour was featured on the front page of the April 10 Jobs section of the OC Register. Check it out below.

Veteran Los Angeles Times reporter Mike Boehm has joined MFour Mobile Research as Director of Communications. Boehm will help the company extend its reach as the nation’s leading provider of mobile consumer research through its 4.5 star rated smart-phone application, Surveys on the Go®.

He comes to Irvine, CA.-based MFour after a long career as a newspaper reporter. Boehm recently left the Times after nearly 28 years as a pop music critic and a news and feature reporter covering museums, theater and other branches of the arts. Previously he was employed as a staff writer for the Providence (RI) Journal, the Miami Herald and the News-Times of Danbury, CT. Boehm grew up in Connecticut and earned a bachelor’s degree in English from Yale University and a masters from the Columbia University Graduate School of Journalism.

Press mentions of Boehm:

Eric Chou has been hired as software engineer for MFour. Chou comes to MFour with a background in engineering, previously working at BioTech company WHPM. Prior to that, Chou attended a bootcamp called Coding Dojo, after graduating from University of California, Irvine in 2014 with a Bachelor of Science in Public Health.

MFour Mobile Research has hired Sean Bahrami as software engineer for the firm. Bahrami comes to MFour with a background in engineering and business, previously working at Auto Ads Today, a car and dealer listing website, as a software engineer & business analyst. Prior to that, Bahrami was lead software engineer at PSC Biotech working on software for pharmaceutical companies.
Bahrami graduated from University of California, Riverside with his degree in business administration and a minor in computer science.

Yesterday MFour hosted it's first annual invite-only Entertainment Summit at it's new Irvine office, bringing together the best and brightest from top companies in entertainment to talk mobile norms, mobile security and more.

We thank everyone who attended this summit and contributed to it's success.

Visit our Facebook page to see pictures from the summit!

MFour has just hired Jacob Sabatino as solutions development representative. As solutions development representative, Sabatino will assist the sales department in generating leads and in day-to-day activities. Sabatino comes to MFour with a background in finance, previously working as a mortgage banker with Sovereign Lending Group. Welcome aboard Jacob!

MFour  has brought on two new hires, Farshid Hamidi as web developer and Annie Nguyen as Executive Administrator. Hamidi will be assisting with the coding, innovative design & layout of the MFour website, as well as developing software solutions. Nguyen will be assisting MFour CEO & management in running their respective departments & in general office support activities.

Hamidi graduated from California State University, Fullerton with a Bachelors degree in Computer Science. Previously, he worked as a web developer at Verys, LLC, a full-service web application design and development solutions provider based in Irvine.

Nguyen has over 5 years executive experience across various industries, previously working for the Chief of Science Officer at Caladrius Biosciences, a development and manufacturing partner to the cell therapy industry. She holds a Bachelors degree in Psychology from the University of California, San Diego.

Glad to have you aboard!