Mobile News Mix

3 Mobile Musings From the MFour Blog

Posted by admin on Aug 26, 2016 9:34:18 AM
Here's your Friday roundup of 3 items from the MFour blog to keep you up to speed on mobile research. Whatever else you do, don't forget to check at the bottom for something to mobilize your spirits heading into the weekend. 
And here's a  Friday tune   to send you humming and smiling into the weekend. 

Topics: MFour Mobile Research, panel, max, MFour Blog, millennials, mobile

5 Insights: Millennials & Mobile

Posted by admin on Aug 23, 2016 11:37:47 AM
1. Millennials’ presence and the data they generate are everywhere because social media is everywhere. Their smartphones enable them to make their thoughts, feelings, whereabouts and behavior instantly known.
 
2. Despite all that’s known about them, and all they reveal about themselves, Millennials are not an open book, or easily definable.They need to be understood within the ever-shifting contexts in which we all live.
 
3. The latest generational surprise: Millennials’ reluctance when it comes to"appointment" TV-viewing left NBC unable to attract the Olympics viewership it had promised advertisers.
 
4. For market research, the avalanche of information about this generation presents a huge challenge and a big opportunity – how to dig in and come out with intelligible, useful consumer insights?
 
5. Smart researchers are rapidly embracing mobile research that delves into Millennial mindsets via their smartphones -- their chosen, cherished conduit for understanding and responding to their world.
 
A big part of MFour's value proposition is giving researchers unrivaled access to U.S. Millennials. Of the more than one million active members in our all-mobile panel, 62% are, in fact, Millennials -- the largest representation you can find.

Topics: MFour Mobile Research, MFour Blog, millennials, mobile

We did it – 200 7-Eleven interviews in just 139 minutes!

Posted by admin on May 25, 2016 3:59:19 PM

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Yes, we did what we promised we’d do, live and in full view of the market research industry. Breaking “MR’s equivalent of the sound barrier,” as we somewhat facetiously had put it when we announced today’s little showcase of our MFourDIY®.  

Starting today at noon, Pacific, we geolocated members of our million-member all-mobile active panel just as they left 7-Elevens across the nation, and sent them a short survey about their shopping experience.

It took just 2 hours and 19 minutes to land the 200 completed surveys we vowed to fetch in no more than five hours – or suffer public humiliation. We did it with MFourDIY, the first all-mobile do-it-yourself survey platform. Many thanks to those who signed up to watch the data come in on the study's real-time project tracker.

As you’ll see in the chart below, we drew this rapid data from a demographically diverse group that included nationally representative proportions of Hispanics/Latinos, African-Americans and other racial and ethnic groups. And we were particularly successful in collecting interviews from Millennials, a smartphone-centric consumer demo that only all-mobile research can reliably reach.

Today's test was a 5-minute survey, but MFourDIY® can handle lengthy ones, too. With a 15-minute LOI, you can expect a completion rate of 90%.  

But the point of this exercise wasn’t for MFour Mobile Research to puff out its chest over the unique, proprietary research technology and uniquely responsive market research panel that enabled us to pass the test. It’s to show the market research industry that we’ve entered a new, all-mobile age, and that embracing that fact is the solution to the documented problems of traditional online surveys in recruiting enough participants to collect quality, demographically representative data.

 

Click here to learn more about MFourDIY®.

 

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Topics: 7-eleven, MFour Mobile Research, smartphone, survey race, MFour Blog, millennials

Learn: Mobile DIY in 30 Minutes

Posted by admin on May 9, 2016 1:38:46 PM

To know it is to love it. MFour Mobile Research’s new MFourDIY, that is. We invite all market research professionals to see for themselves. Sign up for our webinar series on how to use the industry’s first and only all-mobile, do-it-yourself survey-building platform. Next up: Mobile Panel 101: “Reaching Millennials and Other Elusive Demographics,” Tuesday, May 10 at noon, Pacific.

Here are all the currently-scheduled webinars and their topics:

Mobile Panel 101
Reaching Millennials and Other Elusive Demographics
Tuesday, May 10, noon, Pacific
Click here to register

MFourDIY: Getting Started
Wednesday, May 18, 11 a.m. Pacific
Click here to register

Getting Responses from "Non-Buyers"
Creating an After-Visit Survey
Tuesday, May 24, 12 noon, Pacific
Click here to register

Topics: MFour Mobile Research, non-buyers, News, webinar, MFour Blog, mfourdiy, millennials, mobile DIY, demographics

Fill Your Quotas in Just One Day

Posted by admin on May 3, 2016 12:49:50 PM

Find out how in 30 minute webinars introducing game-changing MFourDIY 

Need Millennials -- and fast? Invest 30 minutes to find out how to fill all your quotas in one day. Sign up now for weekly half-hour how-to webinars on MFourDIY, the unprecedented new do-it-yourself survey-building/all-mobile panel platform from MFour Mobile Research.

Mobile Panel 101: Tuesday, May 10, noon Pacific
Reaching Millennials and Other Elusive Demographics

To register for May 10: https://attendee.gotowebinar.com/rt/9141654506830765570

The "Getting Started" overview/introductions take place every other week. In between we spotlight specific features of MFourDIY – what they do, and how to use them.

MFourDIY: Getting Started: May 4, 9 a.m. Pacific & May 18 11 a.m. Pacific

To register for May 4:  https://attendee.gotowebinar.com/rt/9141654506830765570

To register for May 18: https://attendee.gotowebinar.com/register/3516797111734130436

Topics: MFour Mobile Research, News, webinar, MFour Blog, millennials, quotas, demographics

Get to Know MFourDIY

Posted by admin on Apr 22, 2016 5:17:33 PM

MFour’s ongoing webinar series educating market research professionals about its powerful yet simple to use new MFourDIY survey-building platform continues Thursday, April 28 at 11 a.m., Pacific Time.

Join us for a half-hour session we’re calling “Building GPS-Enabled Surveys: A thousand completes at Walmart today.”

Here are all the currently-scheduled webinars and their topics:

Building GPS-Enabled Surveys: A thousand completes at Walmart today.
Thursday, April 28, 11 a.m. Pacific

MFourDIY, a Basic Overview
Wednesday, May 4, 9 a.m., Pacific

Mobile Panel 101: Reaching Millennials and Other Elusive Demographics
Tuesday, May 10, noon Pacific

Click below to register for any or all of these half-hour sessions.

https://attendee.gotowebinar.com/rt/9141654506830765570

Topics: MFour Mobile Research, News, MFour Blog, mfourdiy, millennials, webinar series, demographics, gps

MFour Has Voter-Matched Its All-Mobile Panel

Posted by admin on Mar 10, 2016 11:04:47 AM

MFour Mobile Research announced it has voter-matched its all-mobile U.S. panel. With close to one million panelists, MFour’s voter-matched panel can deliver political insights and information on the beliefs & attitudes that shape U.S. voter behavior, including insights from hard-to-reach groups like Millennials.

In addition to the 200+ demographic points, MFour’s all-mobile voter-matched panel provides information on:

  • Voter identification number
  • Registration status
  • Party affiliation
  • Voter history for general and primary elections
  • Congressional district
  • Senate & Judicial districts

Topics: MFour Mobile Research, MFour Blog, millennials, mobile, politics, demographics, voter, voting

T-Minus 3 Days: Black Friday

Posted by admin on Nov 24, 2015 8:23:15 AM

Take a look at an infographic we made on the shopping habits of Millennials v. Gen X.

BlackFriday2

Topics: MFour Mobile Research, shopping habits, MFour Blog, millennials, black friday, gen x

National Video Game Day: A Look at Millennial Gamers

Posted by admin on Sep 11, 2015 8:48:03 AM

From Pong to Pacman, video games have had a place in nearly all of our lives. Since National Video Game Day is tomorrow, we decided to take a look at the preferences and habits of millennial gamers. Check out our survey results!

videogameday

Topics: MFour Mobile Research, national video game day, mobile surveys, MFour Blog, millennials, surveys on the go, video games

MFour Infographic Featured in BusinessWorld

Posted by admin on Sep 10, 2015 8:36:59 AM

 

business insider pic

 

 

 

 

 

MFour was recently featured in BusinessWorld's Technology section for our infographic on Millennial gamers for National Video Game Day.

Check us out here!

 

Topics: MFour Mobile Research, national video game day, infographic, mobile surveys, MFour Blog, millennials, surveys on the go, market research

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