MFour Mobile Research introduces ProductCheck™, a new offering that captures mobile market research panel members' opinions and feelings about products and displays at the exact moment they are standing in store aisles looking at them.
By locating and then surveying validated, first-party mobile consumers, brands and researchers get immediate, trustworthy data on product placement and visibility, whether packaging stands out and attracts, and whether the product’s in-the-moment shelf appeal is sufficient to influence intent to purchase. Clients also gain in-depth intelligence on how shoppers perceive competing products and brands. Researchers come away with a confident understanding of how well the product stands out when surrounded by other products in the same category.
“ProductCheck™ helps brands position themselves for greater market share by combining observed location data with event-triggered surveys that measure products’ on-shelf visibility and appeal,” said Chris St. Hilaire, MFour’s CEO and co-founder. “Now researchers can color store-visitation data with survey opinions, and validate survey opinions with mobile visitation data.”
Until now, in-store product evaluations have been subject to inherent bias because standard “mission” and “mystery shopper” methods call for recruiting consumers who in the real world might not even shop for the product that’s being studied, nor shop at the stores they’re sent to.
ProductCheck™ focuses on natural shoppers, not recruits. It connects you with validated, first-party consumers who’ve gone to the store naturally, without prompting. In-store surveys fielded through MFour’s Surveys On The Go® mobile research app screen for natural category intenders, who are then prompted to go to that category’s aisle and continue answering the in-store survey.
Researchers collect data at the Point-of-Emotion® – the precise moment when respondents are encountering and evaluating the product, so that their answers are colored by the immediacy of the experience. You can also ask respondents to take photos and videos of products on-shelf to give you the clearest visualization and understanding of in-store reality. These images and videos are captured in our survey app and are perfect for adding color and story-telling impact to reports, presentations and business recommendations.
A full-service version of ProductCheck™ lists at $18,000 and includes expert, in-house survey design and programming consultation and analysis. Self-Service ProductCheck™ via MFourDIY® lists at $9,000 and includes a templated suggested questionnaire.