Mobile News Mix

Let Gaming Apps Unlock Fast, 100% Efficient Consumer Insights

Posted by MFour on Nov 13, 2018 6:00:00 AM

Blog gaming apps 12Nov18

Benjamin Franklin said that “games lubricate the body and the mind,” and you could probably generate a lively debate as to whether the founding father’s wisdom applies to video games.

There’s no debating the importance of video games to a huge audience of players. Which means that there’s no debating the need for market research professionals to turn their gaze and consumer insights expertise toward understanding gamers– not just as game-players, but as fully-contextualized consumers.

As we’ll point out, mobile game apps aren’t just a gateway to fun for their users and a river of potential profits for their creators, but also a pipeline for all kinds of consumer insights into how gamers fit into a larger universe of shopping and buying.

Newzoo, a marketing and analytics consultant that tracks the gaming and esports industries, estimates the North American video games market at more than $34 billion in 2018, up 14% from 2017. It recently reported that there are 2.3 billion gamers worldwide, who it estimates will spend $138 billion this year, including $70 billion spent by mobile gamers. It’s the first time mobile will have accounted for more than half of annual worldwide gaming revenues.

Market researchers who want to get to know those many mobile gamers are in luck. Thanks to mobile-app targeting, they can be reached with 100% accuracy. You can design a survey that blankets users of the top five gaming apps, or just a single app.  You can ask about their gaming preferences – or their snack and beverage preferences. Mobile app-targeting from MFour gives you a 100% Incidence Rate for connecting with consumers by the apps they use. We simply match the apps you want to target against the apps used by the validated, first-party mobile consumers who’ve downloaded our Surveys On The Go® research app. 

For example, back when the Pokémon Go craze broke out, mobile app targeting enabled us to be the first organization to conduct a systematic survey of Pokémon Go players. Within a single day, we got 1,000 completed responses from 100% validated players. It wasn’t just proof of Pokémon Go’s popularity, but of Surveys On The Go®'s effectiveness, thanks to its own popularity among 2.5 million U.S. consumers who have downloaded it and are beyond-willing to participate in your research.   

If you’re looking for insights into what players think of various video games, app-targeting obviously gives you a fast, direct connection. But it will be just as useful for understanding consumers ages 13 and over for whom playing video games is just part of who they are.  They’ll readily engage with you about products and services across any consumer sectors. Remember, your IR is 100% – a big first step toward getting insights on a fast-turn deadline.

Of course, the same kind of targeting can be done with consumers who use banking apps, news apps, or streaming apps for sports and entertainment. You can focus on their satisfaction with the apps themselves, or just use the connection to get feedback on the snacks these app-users buy, the other forms of entertainment they consume, which electronics stores they frequent, and any other subject that may or may not have to do with their gaming.

You can even ask them if they agree with Ben Franklin that games are good for the mind and body. 

As promised, here’s a look at our study of 1,000 Pokémon Go players, completed in a singled  day just after the game’s July, 2016 debut in the U.S. Just click here.

 

Topics: mobile research, mobile surveys, mobile app targeting, gamers, market research, consumer insights

5 Tips: Using Mobile Market Research To Maximize App-Generated Revenue

Posted by MFour on Nov 1, 2018 6:00:00 AM

Blog Money Making App 30ct18

Is it time to conduct market research into your brand’s app?

Does it matter how it stacks up against your competitors’ apps?

Of course it matters. Apps are by far consumers’ technology of choice for accessing digital content. Getting them to download your app is like discovering a silver mine. And getting them to use your app regularly is like finding the pot of gold at the end of the rainbow. A successful app can turn the purchase funnel into a water slide: consumers ride down the digital chute to swim in your revenue stream.

Advanced mobile market research tools for evaluating consumers’ opinions about any app are now readily available. Significantly, they are housed inside an advanced mobile research app that meets validated, first-party consumers in the mobile-app space where they’re most comfortable and most easily engaged. The app is Surveys On The Go® (SOTG) from MFour, which puts consumer insights professionals in touch with a mobile research audience of 2.5 million U.S. consumers who consistently give it the highest satisfaction ratings of any market research app - 4.5 stars out of 5 across more than 100,000 ratings posted at Apple’s App Store and Google Play.

Here are some tips on how you can leverage mobile-app research capabilities. 

  • Fast-turnarounds are no problem when you’re surveying users of any brand’s app. They’re identifiable by the apps they use, so you can target known app users of any app you want to study.
  • Get a thorough audit on your own brand’s app. Are load times fast enough? Does the display and ease of navigation meet consumers’ expectations? Remember, your app’s users are always judging it against their best app experiences.
  • Now that you’ve gained intimate knowledge about your own app’s performance, the next step is to replicate the same research to get competitive intelligence on your competitors’ apps.
  • Is there dissatisfaction in the ranks of a competitor’s app users? That’s an opportunity, and you can get all the details on what’s making your rival vulnerable on the mobile-app front.
  • Does a competitor’s app get higher scores with its users than your app gets with your users? Now you know how much higher you have to set the bar. 

Here’s an example of what a brand can accomplish by upgrading its app. This recent article from Mobile Marketer details how the USA Today Network, a news group of more than 100 local outlets nationwide, achieved significant gains in reader engagement by improving the performance of its mobile website and mobile app.

Identifying and reaching out to first-party consumers by the apps they use opens many other doors to relevant, highly-specific data. And that 100% incidence rate always guarantees you a perfectly streamlined process for the utmost in speed and accuracy. Apps are a great tool for segmenting consumers to gain targeted feedback on any topic that’s relevant to your market research. But more on that later.

 

 

Topics: mobile research, mobile app targeting, mobile market research, smartphone apps, app tracking, market research, competitive intelligence

App Tracking & Mobile Device Targeting

Posted by admin on Oct 17, 2016 10:16:29 AM
We’ve added advanced Mobile Targeting tools to MFourDIY™, empowering users to reach respondents based on the apps they use, and through other characteristics inherent in their smartphones.
 
These features previously were available only to clients of our custom-designed surveys. Mobile Targeting uses passively-gathered information from our panelists’ smartphones, providing valuable data pipelines.
App Tracking
Targets respondents who have Android phones by the apps they use; for example, researchers for hotel chains could survey customers who have the chain's app – or monitor competitors by surveying travelers who have their rival's app.
Mobile Device Targeting
Identify & survey respondents by the make and model of their smartphones (Samsung Galaxy 7, Apple iPhone 7, etc).
For an example of how the App Tracking feature works, check out our study of Pokemon Go users – who we identified by their use of the Pokemon Go app.

Topics: MFour Mobile Research, MFour Blog, mobile app targeting, mobile device tracking, smartphones

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