Mobile News Mix

MFour Joins DPAA, the Leadership Hub of the Digital OOH Industry

Posted by MFour on Jul 3, 2018 7:00:00 AM

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MFour is delighted to be the newest member of DPAA (Digital Place Based Advertising Association), a global organization that provides leadership for the Digital Out of Home industry, serving as a nexus for information, marketing, and connections and collaborations. 

"MFour…is at the heart of why advertising on digital out-of-home media is growing so rapidly,” said Barry Frey, DPAA President and CEO.

“What we can do is extremely helpful to digital out-of-home advertisers and others in the OOH space,” added Chris St. Hilaire, MFour’s CEO and co-founder. “We are honored to be joining DPAA, and look forward to sharing what we’ve learned with our fellow members.”

To read the DPAA’s full announcement, click here.MFour enables OOH advertisers to observe opted-in consumers’ location journeys in real time, then survey them soon after an ad exposure or after any other relevant experience. To set up a live demo, just get in touch by clicking here.

Topics: market research, consumer insights, advertising research, OOH, ad measurement, digital advertising, out of home advertising

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