MFour's Mobile Research Uncovers Pothole Damages

Posted by admin on Dec 23, 2014 11:21:56 AM

Driving this holiday season? MFour's latest market research shows that half of American car owners have experienced damage to their vehicle as a result of potholes. Poor road conditions have cost consumers and the insurance industry at least $27 billion over the last five years. Winter weather months can create conditions that lead to accidents which may impact car owners' insurance rates, as premiums are determined by past claims, accidents and driving violations.

Our research found

  • 31% of car owners who reported pothole damage filed a claim with their insurance company.
  • 65% of respondents who needed repairs said they (or a third party) paid out of pocket for the vehicle to be fixed
  • Only 3% said local authorities stepped in to foot the bill
  • 40% of respondents said that their bill was more then $500

To read more visit

Topics: holiday, mfour, mobile research, mobile surveys, technology, weather, MFour Blog

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