MFour Mobile Research, the recognized leader in GPS survey technology, mobile market research and consumer data, was awarded the American Business Awards highest honor, their Gold Stevie Award, for Innovation Of The Year for their Path-2-Purchase® Platform.MFour’s groundbreaking technology tracks the physical journey of consumers, with their consent, so brands and retailers can better understand their consumers’ journey. And since the Path-2-Purchase® Platform is built on top of MFour’s Surveys On The Go® mobile app, these same consumers can be contacted automatically based on their behavior like entering or exiting a retail location. This combination of observed behavioral data and survey data has been widely touted as the future of market research.
“It’s extremely satisfying to see all the effort and innovation that went into the development of our Path-2-Purchase® Platform be recognized,” said Chris St. Hilaire, MFour’s co-founder and CEO. St. Hilaire noted that their Path-2-Purchase® Platform enables clients to harvest first party opt-in location and survey data from more than 2 million pre-profiled mobile consumers whose buying journeys are tracked across 12.5 million U.S. locations, including all of the top 1,000 retailers.
MFour placed ahead of Comcast Business’s ActiveCore SDN platform and Pacific Life’s Claims Concierge and Beneficiary Services platform in their category. Both Comcast Business and Pacific Life were awarded Bronze Stevie Awards in the same category.
The judges for the Stevie Awards had universal praise for MFour’s Path-2-Purchase® Platform. “The more data companies know about their target consumer the better. Tracking more buyer behavior on smartphones is a great innovation,” said one of the awarding judges. The universal praise by the American Business Awards’ judges has been equaled by the commercial adoption of MFour’s technology by corporations eager to understand their customer’s buying decision cycle.