New Product Captures Real-Time Mobile Feedback from Natural, Just-Exposed Store Visitors To Deliver Key Metrics for Product Displays, Signage and Endcaps
MFour announces DisplayCheck™, giving researchers validated ad-effectiveness metrics derived from natural, first-party mobile shoppers whose purchase path has naturally exposed them to in-store displays, signage and endcaps.
Powered by the Surveys On The Go® market research app, DisplayCheck™ fills the need for a trustworthy, reality-based measurement solution for in-store activations. Measured KPIs including lift in advertising, brand and product awareness, favorability, intent to buy and natural purchasing.
“Measuring in-store ad effectiveness in-flight has always been a matter of guesswork, so DisplayCheck™ is another example of MFour identifying a gap in the quality of data and closing it,” said Chris St. Hilaire, MFour’s CEO and co-founder. “Our solution is an example of how we’re providing unique combinations of always-on observed behavioral data and Point-of-Emotion®survey data. MFour is giving advertisers the reliable in-store measurement product they need.”
DisplayCheck™ innovates by tracking all store visits of double opt-in mobile consumers and sending them exit surveys immediately after they’ve left a store where the campaign being measured is underway. Their feedback arrives while the visit is still fresh-in-mind, defending against recall bias that undermines other in-store ad-measurement methods.
Related: market research for understanding retail consumers
Like all MFour products, DisplayCheck™ begins with the largest all-mobile, first-party consumer panel – more than 2.5 million highly-engaged U.S. members who use the standard-setting mobile market research app, Surveys On The Go®. Completes come in quickly, enabling researchers to recommend in-flight adjustments to a current in-store campaign and lay a foundation for planning future ones.
Researchers who choose DisplayCheck™ can test in up to 1,000 locations, with a typical sample size of 200 each for exposed and control groups. The cost is $20,000 for full-service research and $11,000 for self-service.
