Identify Consumer Behavior in Real-time

MFour’s Path 2 Purchase Platform combines the power of location analytics with market research connected to our first-party, validated, proprietary panel to surface observed behavioral data, not inferred or stated, and combines that with Voice of Customer feedback from our surveys.
  • 2,000,000 US panelists
  • 12,500,000 locations
  • 35,000,000 interviews

Engage with Consumers at the Point-of-Emotion®