Andreas Sautter has joined MFour as Director of Client Services, bringing more than 25 years of broad tech-sector executive experience to the pivotal job of driving consumer insights projects for major brands and leading market research firms, from initial planning to survey execution to final delivery.
Besides overseeing teams for survey programming & data and survey fielding, he will play a key role in developing and enhancing MFour’s research products, while ensuring the ongoing advancement of internal systems that propel MFour as it delivers on its promise of Quality, Consistency and Innovation in market research.
Andreas comes to MFour having played executive roles in product management and technology development for companies in Europe and the United States. In the advertising technology field he’s served as Director of Digital Operations for YP, Vice President of Operations for SpotRunner, and Director of Product Marketing for NetGravity, a pioneering online ad-delivery company. Andreas also was deeply involved in the early development of online photography services as Director of Products for Ofoto, a photo-finishing and photo-sharing startup that was acquired by Kodak and renamed Kodak Gallery. After the ownership change, Andreas served as Ofoto/Kodak Gallery’s Vice President for European operations.
In an important formative experience, Andreas played a variety of roles at NeXT Computer, Inc., the operating system/software company launched by Steve Jobs after his initial departure from Apple. After an early role as Senior Support Engineer, he worked directly with Jobs as a systems engineer, and became Product Manager for OPENSTEP, an operating system developed by NeXT.
More recently Andreas has been a consultant advising new start-ups from inception and launch to subsequent strategizing for rapid growth. He holds a degree in Computer Science from HTL Biel/Bienne in Switzerland.
Director of Client Services is a new position, established as MFour grows rapidly as the insights industry realizes that mobile research is the necessary next-step beyond traditional online surveys meant to be taken on desktops and laptops. MFour has built a responsive and engaged all-mobile panel of more than 1.3 million active members. Their satisfaction with the mobile-app survey experience that MFour has defined and steadily advanced since 2011 is the key to fast, accurate and fully representative data and insights decision-makers require in the Smartphone Era.
Welcome aboard, Andreas!