The big tech news this week is, of course, Apple’s introduction of two new iPhone models that put more computing power than ever into consumers’ hands. It’s one more step forward for mobile, and one more step toward obsolescence for desktops/laptops.
“The New iPhone and its Competitors Hope To Make Laptops Obsolete” is how the Los Angeles Times headlined the rollout’s impact – you can click here for the full article.
Here are a few of its highlights:
- "The new phone’s main selling point, aside from being sleeker and shinier than iPhones past, will be the breadth of its capabilities."
- “I know a lot of people who prefer to do everything on their phone. They almost don’t want a computer anymore,” said Lindsay Sakraid, director of content marketing at consumer deals site DealNews.com.
- “The next big horizon is doing more with your smartphone than just checking Facebook and email. It’s about allowing us to do what we’ve been doing with our desktop PCs for the last 25 years, but in a smaller form factor,” said Patrick Moorhead, president and principal analyst at Moor Insights & Strategy.
- Annette Lin, a 28-year-old arts writer and designer, told the Times that “If I could type better on a phone, I’d probably go everywhere without a computer.”
Meanwhile, Pew Research Center reports that a significant and growing segment of the U.S. public is cutting the cord with home broadband.
- 77% of American adults owned smartphones as of 2016.
- 12% had abandoned home connections to the internet and rely on smartphones alone.
- That rises to 17% for Americans ages 18 to 29.
Of course, many people who also own laptops and desktops turn to their phones first as device of choice. Taken together, the picture is one of a rapid shift toward mobile – with tech giants such as Apple and Samsung gung ho about accelerating the progression to a new reality centered on smartphones and mobile apps. The Smartphone Era has vast implications for consumer research, because, as the Los Angeles Times article suggests, mobile is where businesses and the researchers who help them keep up with consumer preferences must go to meet those consumers.
For a productive conversation about how advanced mobile research can meet your own specific insights needs, just get in touch at firstname.lastname@example.org.
And for a quick, entertaining intro to app-powered mobile research, just click here.