MFour Mobile Market Research News and Updates

Our Hearts Will Go On – with Valentine's Shopping

Posted by admin on Feb 6, 2018 9:31:34 AM

 

The Valentine's Day shopping rush is on, and department stores, jewelers, florists and specialty gift shops are all in hot competition for their share, as are gift-candy brands and greeting card companies, among others. All can benefit, now and year-round, from the new Path 2 Purchase™ Platform's behavioral data capabilities made possible by the latest advances in GPS-powered mobile location tracking.

 You can:

 

See where panelists have been in the past, and where they are now.

 

Leverage behavioral data together with panel members’ profile data for detailed segmentation, revealing relationships between places and persons.

 

Track the frequency of visits, their times of day, and the amount of time spent in any location.

 

Get insights into characteristics of brand loyalists, brand agnostics, or competitor’s customers.

 

 Target surveys to the exact consumer segments you need, saving time and costs with an IR of 100%. 

 

Here's what's at stake in the runup to Feb. 14, according to Valentine's Day spending estimates from the National Retail Federation (NRF).

 

Americans will spend $19.6 billion for gifts, romantic dinners and other celebrations, just 0.5% off the 2016 record.

 

The average shopper plans to spend $143.56 on tokens of Valentine’s Day affection, per the NRF.

 

That would mark an eye-opening 7.2% rebound from 2017 spending.

 

For a detailed discussion about the Path 2 Purchase™ Platform's consumer journey mapping and how it can meet your specific research needs, just get in touch by clicking here.

Topics: MFour Blog

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