“What do Millennials Want?” is a question businesses and market researchers need to answer now and for many years to come.
We take a particular interest in Millennials as consumers, and they make up a majority of our million-active-member U.S. survey panel. Consequently, we're ideally positioned for our ongoing Millennial Insights Project.
After publishing the first three installments individually, we've gathered links to each one in this post for easy reference, and for readers who may have missed them earlier. The project's first phase was a survey of 1,000 Millennials fielded Sept. 10 and completed within two hours using MFourDIY™. We reported findings about Millennials' preferences in Entertainment, Money and Finance, and Technology.
To see them, just click on the topic names below. Note that each segment gives a detailed account of the survey methodology; you also can follow a link from each report to access the survey's Project Tracker. We invite you to review the questions we asked, explore the data we gathered, and get a sense of how we operate and what MFourDIY™can help you accomplish.
Remember, MFour is unique in fielding surveys that respondents receive and answer solely on an app they’ve downloaded to their smartphones or tablets. Unlike flawed, quick-fix mobile methods, which simply repackage online surveys that require emails notifications and web-based questionnaires, we engage today’s consumers where they live — on their phones and using apps.
Because we're uniquely positioned to reach Millennials, we'll continue to engage them and report back on what we find.