Out of Home advertising (OOH) has produced its share of indelible creative moments.
– The “Coppertone Girl” with her mischievous dog
– The spelling-challenged spotted cows of Chick-fil-A’s “Eat Mor Chikin” campaign.
– And, literally above all others, the Goodyear Blimp.
As for OOH effectiveness, the Rapport agency offers this report, based on case study findings from the IPA (Institute of Practioners in Advertising).
The audience for OOH is, by definition, on the move. That makes mobile GeoLocation studies the ideal way to find actual consumers who’ve been exposed, and to survey them to determine lift in ad awareness, brand and product awareness, and intent to purchase. To learn how it’s done, and how it can meet your specific needs for advanced OOH metrics, just get in touch by clicking here.