Trouble's afoot in the world of market research – witness the title of the CASRO Technology and Innovation Event, Monday and Tuesday in New York City: “The Engagement Crisis.”
The discussion will focus on what CASRO organizers have called a “disturbing trend” -- “As survey participation rates plummet to alarming levels, we need to stop talking around the problem and address it head on.”
MFour Mobile Research’s two-man delegation will show conferees that there’s an effective solution to that problem: all-mobile surveys fielded with the industry’s first and most advanced smartphone survey app, Surveys on the Go®.
Look for these two friendly faces at CASRO: senior solutions executives Alex Colao and Scott Worthge.
Our men in New York will detail how MFour does more than any other mobile option. Our proprietary survey technology, native app and million-member, all-mobile panel combine to create just the dynamic the industry is looking for: an engaged, demographically representative sample of consumers who provide data that’s a fast, accurate and reliable indicator for clients with important business decisions to make.
“We’ve got Millennials,” is a refrain that conferees are sure to hear a lot from Alex and Scott. Not to mention Hispanics and any other group a study requires.
“The industry finally has realized, `this problem is so severe, we have to have a conference about it,’” said Scott, a very busy man who teaches market research courses at UC Berkeley and Michigan State University when not evangelizing about all-mobile research for MFour.
“You’ll hear a lot of people at the conference trying to find a solution. We’ve already got a solution.”
So look ‘em up – Alex and Scott will tell you how the beginning of a beautiful friendship with MFour can be the beginning of the end of your research sample woes.