(L-R) Nicole Phan, Carl Nielson, Ayelet Germanski
MFour has added three new team members who will help develop innovative new mobile research products, guide consumer researchers to the best solutions for their needs, and ensure that clients don’t just succeed, but enjoy the experience.
Ayelet Germanski, Senior Project Manager for solutions engineering, will guide the complex process of developing and creating new research technology that expands what MFour clients can accomplish by tracking and surveying mobile consumers. She brings strong interpersonal and communications skills to the job, informed by studies and early career experience as a psychotherapist. Since branching into the tech sector six years ago, Ayelet has led projects for startups, most recently at Tungsten Revenue Consultants, a management consulting company based in Canada. Ayelet holds a Bachelor’s degree in Psychology from the University of Illinois, Champaign-Urbana, and a Master’s degree in Clinical Psychology from Illinois School of Professional Psychology at Argosy University.
Carl Nielson, Senior Solutions Executive, is one of the world’s leading experts in helping consumer insights professionals harness and tailor mobile research’s special methods and capabilities to meet their specific needs. He’ll be based in Charleston, S.C., positioned to provide increased guidance on mobile-app research to East Coast clients. Carl previously was Director of Mobile Research for SessionM and Instantly. He holds a Bachelor’s Degree in Managerial Economics from Hampden-Sydney College; his interests outside work include travel, basketball and philanthropic support for a church and a farming family in Matanzas, Cuba.
Nicole Phan’s job as User Experience Designer makes her one of MFour clients’ behind-the-scenes best friends. She’s ensuring that MFour’s products don’t just accomplish what they’re designed for, but that using them will be a seamless, enjoyable experience. Nicole has extensive training in the often-neglected art of making sure that technology is user friendly, including earning two Bachelor’s degrees from the University of California, San Diego – one in Cognitive Science, with a specialization in Human-Computer Interaction, the other in Computing in the Arts and Music. Past positions include working on patient care systems at Mirth, and financial solutions at Intuit. Nicole is a gamer, photographer, loves the outdoors, and is a certified yoga teacher.
Welcome aboard, Ayelet, Carl and Nicole!