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Marketing and Politics: 3 Things to Ponder

Posted by admin on Nov 9, 2016 2:13:13 PM

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Setting aside any pros and cons concerning the outcome of Trump vs. Clinton, here, in the spirit of offering some post-election food for thought, are three questions to ponder from a marketing and research perspective.

  • In the aftermath of misfiring political polls, should market research companies be checking in with their clients, and corporate market research departments with their in-house constituencies, to make sure everyone understands that data and insights from well-conceived consumer surveys remain trustworthy?
  • Along with perceptions about the candidates themselves, how much did general, widespread discontent over how government has been functioning factor into the discrepancies between pollsters’ predictions and the election results?
  • How much have external conditions –- including widespread discontent with how government has been functioning in the context of this election -- contributed to the gap between the polls and the actual results?
  • Are enacted government policies equivalent to product lines, with the public as the targeted consumers?

Whatever the answers, the takeaway is that there’s always a gap between what we think we know, and how consumers actually think and feel. Because the public is always changing in unpredictable ways, the need for consumer insights never ends.

Topics: News, MFour Blog

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