Halloween is shaping up as a sweet treat for brands and retailers, according to estimates from the National Retail Federation.
The NRF predicts a record $9.1 billion in sales of the products that make Halloween Halloween – a bewitching 8.3% revenue boost from the $8.4 billion spent in 2016. The NRF reports that the average U.S. consumer expects to spend $86.13 on candy, costumes, decorations and pumpkins, and other products that define the holiday.
– Predicted spending breakdowns include $3.4 billion for costumes, $2.7 billion for candy and $2.7 billion for decorations – including pumpkins.
Brands and retailers looking for insights into this week’s last-minute Halloween shoppers can look to mobile research as a right tool for the job.
– In-store intercepts using smartphones’ GeoLocation feature catch shoppers in the store aisles. There, you can ask them about your own Halloween displays, or a competitor’s.
– After-visit surveys, taken just after the shopping experience, are another excellent opportunity to obtain insights while the emotions of shopping and buying are still fresh, vivid and immediate.
– Millennials, many of whom are now parents of little trick or treaters, are uniquely accessible on an all-mobile panel.
– Fielding a survey just after Halloween to hear about consumers' holiday experiences could yield immediate and useful insights, including how emotional impressions from this Oct. 31 might influence shopping and buying plans for Halloween, 2018.
– Preliminary estimates for the Thanksgiving to New Year’s holiday season also look promising: Deloitte predicts spending will break the $1 trillion mark, with a 4% to 4.5% increase over 2016.
For a step-by-step account of how MFour helped a major brand maximize sales of a special holiday snack food by identifying the right aisle for its placement, just click here and scroll down to "case study."
And for a productive conversation about how mobile app technology and a proprietary, all-mobile panel can accomplish your specific project needs, just click here.