The mass-adoption of smartphones frames every conversation about mobile research.
Pew Research Center reports that 77% of American over 18 owned smartphones as of the end of 2016, rising to 92% for those 29 and under.
A comScore study that factored in 13- to 17-year olds put smartphone penetration at 81% in December, 2016 – nearly double the 42% of Americans who’d adopted smartphones as of 2011. It only affirms that the younger the group, the tighter its embrace of mobile devices.
Instead of "gotta get mobile," however, the conversation should now be about what, specifically, mobile can do for your research. If you're attending TMRE: The Market Research Event in Orlando this week, be sure to stop by the MFour booth to talk to some of the world's leading experts on advanced, app-based mobile research.
Vardan Kirakosyan, MFour's Vice President of Operations, can speak with unrivaled authority about survey design, programming, fielding, analysis and reporting. Senior Solutions Executive Scott Worthge and Solutions Executive Blake Skorich are brimming with ideas about how mobile technology and an all-mobile panel can handle research scenarios. Tell them what you need to accomplish, and they'll put the best mobile approach at your disposal. So come on by for a one-stop, A to Z immersion in what mobile-app research can do, and how it's done.
If you're not going to TMRE, you can have the same kind of productive conversation about how you can harness mobile-app technology and panel to meet your projects' specific requirements, just by clicking here.