"It's the most wonderful time of the year," is a musical refrain you'll be hearing quite a bit in the coming weeks. True as the song's cheerful message may be for most people during the holidays, it's easy for December to turn into the most hectic time of the year. Unless you're lucky enough to have a job or a work environment that slows to a comfortably accommodating speed during December, the holiday season can turn into a double-dose of demands on your time and energy, as getting your work done competes with the need to shop and prepare for family celebrations. Another famous musical refrain, courtesy of Simon & Garfunkel, says, "slow down, you go too fast." But good luck with that.
The challenge of too much happening too soon has been framed by Dr. Stephanie Brown, a Bay Area psychologist and author of “Speed: Facing Our Addiction to Fast and Faster.” Here are some of her key observations about the consequences of increasingly hectic living, both at work and in private life:
– "The need to be efficient and instant leads to a dumbing down of information intake.”
– "Constant notifications and incessant pinging conditions us to look forward to the next e-mail, the next text, fueling an agitated inner state.”
– "People become scanners…cruising…across the screen to pick up bytes, rather than delving toward a deeper understanding.”
– "The link between speed and success is continually reinforced by American culture.”
But the right technology, properly used, can buy us time and relieve some of our work-induced stress. In consumer research, that technology includes advances in do-it-yourself survey creation and fielding. MFour's contribution to the cause is MFourDIY® - a platform that lets you automate the process, from designing to programming to fielding and receiving your data. Among other features, you can essentially put a sequence of similar projects, such as tracking studies, on automatic pilot, dropping in new questions or tweaking others as needed, but otherwise just pushing a button.
– Access all the complex targeting and programming options you need in an intuitive, simple to use format, including complex quotas and logic and piping.
– Conduct in-store and after-visit exit studies powered by mobile GeoLocation.
– Tap into the multimedia capabilities of mobile panelists' smartphones, including obtaining "video selfie" responses for particularly vivid insights that let you fulfill the storytelling imperative to "show, don't tell."
– Get real-time support and hands-on data cleaning from an in-house staff.
Of course you're busy, but If you can spare a few minutes to learn more, don't be surprised if you come away with the tools to save hours of labor that you can instead devote to all those other December demands. Or to kicking back and enjoying the moment. To set up a productive conversation about how mobile DIY studies can meet your projects' specific needs, just get in touch by clicking here.