Is April really the cruelest month, as T.S. Eliot proclaimed? The results of a new survey will assess whether it at least starts off that way. MFour gathered data from 300 members of the nation’s only all-mobile research panel for insights into how Americans mark April Fools Day. Does a national cruel streak surface? Or is it all in good fun? How willing are employees to bring April foolery into the workplace? And what do open-ended responses tell us about how far people are willing to go?
On Tuesday, we’ll focus on April Fools Day in the workplace, and Wednesday’s MFour blog will look at just how Americans expect to experience this annual day when they can claim a license to act obnoxiously. In other words, just how cruel or good-naturedly silly do we get when our usual expectations of proper behavior get lifted for a day? Innovative, in-app mobile research technology and an engaged panel of smartphone respondents get to the bottom of it as you hatch your own plots or plan your own defenses.