Consumer insights pros have lots of DIY options, but MFourDIY® is the one that lets you show how much game you’ve really got. Here’s why:
You get the right equipment
– A survey-building platform that’s intuitively easy, but sophisticated enough to let you target with more than 120 variables, and program with more than 120 question types.
– In-app survey technology whose smooth functionality benefits researchers and respondents alike, driving speedy design, fielding and data delivery.
– Smartphone capabilities such as multimedia questions and in-their-own words “video selfie” responses make this DIY sophisticated, not simplistic.
You get the players you need to win
– 2 million validated, carefully profiled and eager-to-engage U.S. consumers who make up the largest all-mobile panel.
– Reach them at the right time and place using mobile GPS location surveys for in-store and after-visit data that’s location-validated and safe from recall bias.
– Engagement drives unprecedented research speed: 25% response rate in first hour; 50% in first day.
You get a bench full of teammates who’ve got your back
– On the front end, an in-house, real-time help team ensures that what you’ve designed is feasible and will meet panelists’ expectations for an excellent experience that will yield excellent data.
– On the back end, your completes will be validated by real humans.
– And you’ll only be charged for clean completes.
Remember when Kevin Costner built a ballpark in a cornfield in “Field of Dreams” because he heard a voice telling him, “build it and he will come?” Building surveys with MFourDIY® lets you realize your research dreams – fast fielding and quality data for cost effective projects that make you a quick-turnaround deadline hero. For full information about the kinds of data and insights you’ll get in the big leagues of DIY research, just get in touch by clicking here.