Mobile News Mix

Hi, conferees! Greet us and gain research insights

Posted by admin on May 20, 2016 5:27:52 PM

Alex Caleo








If you’re coming to “The New Face of Consumer Insights” conference in Marina del Rey, stop by the MFour Mobile Research exhibit for some friendly chat – and for insights into how our all-mobile approach will take you to the best destinations in the new era that conferees will be discussing.

We’ll be there all three days, manning the MFour exhibit Monday to Wednesday at the Ritz Carlton. Look for the green backdrop that flies the company colors -- and for a big monitor that’s not just for promo videos (although we’ll have some of those).

A key feature of our exhibit is giving you the chance to test-drive MFour’s new all-mobile do-it-yourself survey-building platform, MFourDIY. You’ll get under the hood and see the display on our screen as you build a test survey – just as you will on your own screens when you start fielding surveys on MFourDIY.

We’ll also have special discount DIY offers for conference attendees who want to put the system to work.

The conference’s theme dovetails with MFour’s mission, says Alex Colao (pictured), who’s heading up our conference delegation. “People are going to be talking about how consumer research is changing and how companies are changing their research approaches to take advantage of new processes. We’re there to consult on their business challenges and provide solutions in real time.”

Joining Alex on Monday and Tuesday will be fellow senior solutions  executives Jeannette Ceballos (Monday and Tuesday) and Ashleigh Mann (Wednesday). We’ll also have senior  operations staffers at the conference to acquaint you more deeply with how we help clients create surveys that tap into the vast capabilities of today’s mobile technology, including geo-location and multimedia. Jenny Shi, assistant director of research, will be on hand Monday and senior project manager Alec Schaefer on Tuesday.

Stop by and you'll get something that's old-school mobile to bring home to the kids in your life: little rubber-band-powered helicopters that really can fly – but perhaps not as high as the cutting-edge mobile  research opportunities we’ll be sharing with you.

Topics: News, MFour Blog

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