Golden State is America’s team in the pro basketball playoffs, but not by a landslide.
With the pro basketball season approaching its climax, MFour sought consumer insights on viewership and team loyalties from more than 5,000 Millennial and Gen Z fans nationwide who are watching the league playoffs. Asked who they’re rooting for, Golden State was a fan favorite in 21 states, Cleveland was the top pick in 18 others, Boston won 7 states, and Houston just one – its home state of Texas.
A plurality of fans in Oklahoma, Oregon and Utah said they were watching the playoffs, but not rooting for any of the four semifinalists.
In the nationwide popular vote, fans were rooting for Golden State over Cleveland by a narrow margin of 27.5% to 25.7%, followed by Boston (20%) and Houston (15.5%). Golden State enjoyed coast-to-coast support, sweeping ten of the 11 Western states in which the majority of fans had a rooting preference, but also winning the South and pulling support from two Midwestern and two Northeastern states. Cleveland enjoyed fan support in all regions except the West, where only Montana fans opted for LeBron James and company.For more results from the fan survey, just click here.