We’re honored that Forbes Magazine highlighted MFour’s signature Surveys On The Go® research app in a recent article under the headline “How To Make Extra Money Using Mobile Apps.” We’re especially pleased that writer Maya Kachroo-Levine captured the essence of the app’s significance when she wrote that, in addition to giving users a source of extra earnings, our survey experience “can be really interesting.”
Important business decisions ride on what consumers say -- including getting maximum impact from an advertising campaign by pre-testing, then measuring how consumers respond to messaging. It's therefore imperative to make sure that respondents are fully engaged when taking surveys. Amazingly, this point apparently has been lost on many market research professionals and their clients – to the vocal dismay of the authors of the GreenBook Research Industry Trends (GRIT) report.
According to the GRIT report, quality data and insights depend on having a quality panel that’s deeply engaged in answering questions thoughtfully. But only 50% of GRIT respondents said that a quality sample source is important. Even more disconcerting to the authors was this remarkable statistic: only 4% of clients and 7% of research providers agree it’s important “that your participants speak highly of their market research experience [and] convince people they know to participate in research.”
In today’s mobile-centric world, survey respondents demand rewarding experiences. That’s one of the reasons why Surveys On The Go® is the highest-rated and most downloaded survey app. The Surveys On The Go® app – and the one million-plus panelists who use it – are delivering rich insights that arise from gratifying experiences with their smartphone features. Every other panel provider will paint you a rosy picture of its panel’s engagement, and you’ll have to take their word for it. MFour’s panelists, on the other hand, speak for themselves – literally – by posting unsolicited comments and ratings about their experiences at the App Store and on Google Play.
But don’t listen to us. Listen to the experts from GreenBook. And listen to our panelists. If Forbes knows what to look for in a mobile research app, so should you. A good point of entry is MFourDIY™ – the industry’s only true-mobile DIY survey-building platform. To learn more, contact firstname.lastname@example.org.