Here are some interesting viewpoints on accessing the most relevant and trustworthy consumer data, from “Take Your Customer Relationship To The Next Level,” a recent MediaPost column by Spyro Kourtis, President and CEO of HackerAgency, a Seattle marketing firm.
– "Without a 360-degree holistic view of the customer you will never get the true personal connection. Traditional companies most often have this problem because of their multiple customer databases through their retail stores, online, credit cards. All this data can get in the way of a clean view of each individual.”
– "One can aptly describe “brand” in a single word: “personality.” In your most successful relationships, you are appreciated for who you are. In turn, brands who have a special connection with their customers based on their personality are at an advantage.”
– "If You Don’t Know, Ask! Finding the right nugget to bring you closer to a customer can be a challenge, and if you and your marketing teams haven’t figured out a recipe for success, remember that surveys can be your friend….[Properly done], the data you capture will be acted upon, useful and valuable to both you and your customers.”
Makes sense to us. How about you? Here’s the full commentary. And to set up a one-on-one conversation about how mobile-app research can let you find and survey just the right people – including your customers or a competitor’s – at just the right places and times, get in touch by just clicking here.