MFour partnered with leading research firm IRI for IRI’s “New Cannabis Attitude and Usage Study,” surveying legal adult cannabis users to understand their attitudes and motivations, and what further legalization might mean in the marketplace. Among the key findings:
- Cannabis consumers defy stereotypes.
- Cannabis products replace purchases of over-the-counter medications.
- But snack-food manufacturers stand to benefit as legalization spreads.
To read IRI’s press release announcing the cannabis study’s results, click here.