Thanks to all who read Part One of our Millennial Insights Project – “1,000-Millennial Study Explores Entertainment Consumption.”
Now it’s on to Part Two, which will report insights into Millennials’ consumer preferences and behaviors when it comes to Money & Finance. We’ll be rolling it out on Tuesday, Sept. 27. Part Three, on Technology & Lifestyles, is coming Oct. 4.
You can explore all the data on our Project Tracker by clicking here.
User Name: MillennialCaseStudy
Just to recap:
We built and fielded the survey with MFourDIY, the only all-mobile, do-it-yourself survey-creation platform. It took two hours from launch to completion on Sept. 10 to collect 1,000 valid responses from Millennials -- who make up about 60% of MFour’s panel of more than a million active members. All our panelists use MFour’s Surveys on The Go® mobile app to receive and respond to surveys.
The Millennial Insights Project generated data from respondents who reflect the U.S. adult population distribution, segmented by sex, race/ethnicity, income, age bracket and several other identifying filters. By reflecting U.S. Millennials in all their diversity, our project avoids the common pitfall of wholesale stereotyping of a 75-million member generation as a single entity.
See you on Tuesday!