Today, MFour Mobile Research announces its launch of Mobile Drivers - 1,000 weekly customer interviews conducted at more than 17,000 GeoValidated® automotive dealerships nationwide.
Current recall studies let respondents answer surveys up to six months after their visit. By that time, memories have faded and researchers are getting a 'memory biased' perspective on customer experiences.
But our Surveys on the Go app push notifies our more than 600,000 active respondents that a survey is available any time they leave an automotive dealership around the United States. Finally, you can hear from consumers as they leave the lot, at The Point-of-Emotion®about Purchase Intent, Brand Loyalty, Dealership Experience and more. And because our Native App tracks respondents from dealer to dealer, you can also understand where they're headed next.
Moreover, Mobile Drivers lets a respondent record audio, video and take pictures of their experience, which is reported to clients through SPSS, Excel or MFour's Proprietary Moment-to-Moment® Reporting Platform.